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The Swiss watchmaker launched a worldwide competition on 24 April calling for a team of bloggers to document diver Sébastien Murat’s attempt to break the free-diving world record.
The watch brand ran the competition through its social media channels, including a popular video, and winners came from all over the world, with English, Chinese, Russian and German bloggers documenting the free-dive attempt, in a project entitled the French Job.
The team travelled to the Cote D’Azur in the south of France to blog on Murat’s attempt to swim 703 feet below sea level.
The project ended on 16 June, with Murat diving to a depth of 150 metres, and Maurice Lacroix will continue its partnership with Murat as he seeks to break the record.
The Ponto S watch, designed to be water-resistant up to 200 metres, launched as the French Job drew to a close and is available in a range of colours.
