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The partnership will see Festina become the official watch supplier of the team, which includes double Olympic gold medallist Ed Clancy and renowned cyclist Kristian House.
As official timekeeper of the Tour de France and the Tour of Britain, which it also sponsors, Festina is keen to continue building on the brand’s cycling traditions.
Bradley Wiggins’ 2012 Tour de France victory and Britain’s success in the sport during the Olympic Games have seen professional cycling thrust into the limelight in a positive manner. Festina predicts interest in the sport will continue to grow, after it was announced that the 2014 Tour de France will begin in the UK.
