Kunis, who has starred in films such as Forgetting Sarah Marshall and Ted, has been chosen for her “natural beauty, versatility, intelligence and love of rare coloured gemstones”.
As Gemfields’ brand ambassador, Kunis will be the face of its latest advertising campaign, which features the actress wearing one-of-a-king emerald and ruby jewellery created by six of Gemfields’ designer partners.
CEO of Gemfields Ian Harebottle said of the appointment: “As a company we are passionate about colour and fully committed to ethics, transparency and the sustainable development of the communities in which we operate, and finding the right partner who shares these values was vitally important.
“Mila has blown me away with her energy, enthusiasm and dedication. Her individuality and the natural way in which she expresses her humanity set her apart.”
Accompanied by Harebottle, the Oz: The Great and Powerful star recently toured Gemfields’ Zambian mine, Kagem. While there, Kunis learned about the company’s environmentally-friendly mining practices and visited several Gemfields-sponsored community projects.
“In Africa, I learned that the entire journey that each Gemfields stone takes is carefully considered and that the environment and the local communities where its mines are located are held in the highest regard,” said Kunis.
“I truly believe in Gemfields’ mission of ethical mining, and I absolutely have fallen in love with the rarity, beauty and history of emeralds.”
Gemfields will highlight its initiatives and commitment to sustainability when it revamps its website this spring.