The BJA is planning a competition to highlight new products across the five different areas of IJL, namely fine, silver, solutions and services, gems, design gallery/designer brands.
Visitors will be encouraged to vote for their favourite offering from 250 plus BJA members who will be exhibiting, whether it is an item of jewellery, a tool, solution or service, or gemstones, all to a minimum retail value of £500.
To encourage circulation around the show, participating members will highlight their special item and give the buyer a form to complete to enter the draw. The visitor will then continue to find up to three other possible items.
A prize draw will take place on the last afternoon and the owner of the winning card will receive their first choice item. The BJA team will also work out after the show who received the most votes for their new product.
IJL and the BJA will promote the competition on their respective websites www.jewellerylondon.com and www.bja.org.uk