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Online retailer Boticca has launched its first ever multi-channel advertising campaign, dubbed #GiftAStory, in time for the festive trading period.
The advertising campaign, which spans video, content, social media, CRM, PR, digital and outdoor media will target London commuters. It will cover 3,500 London Underground sites.
Working in partnership with Havas Media UK, the fully integrated campaign was devised and created by People Ideas & Culture, New York.
Kiyan Foroughi, founder and CEO of Boticca, said: “With the launch of our first outdoor and fully integrated campaign, we’re looking forward to bringing the Boticca brand to customers on a larger scale. Coupled with the recent site rebrand and senior appointments, these are really exciting times for the company.”
Doug Raboy, ‘chief ideas architect’ at People Ideas & Culture, added: “After 23 years of marriage, I become completely paralysed around the holidays as I try to figure out what to give my wife for Christmas. That’s why this project for Boticca.com really resonated with me. A gorgeous piece of jewellery or a drop dead gorgeous handbag means even more when it has a story behind it. And I get major points for looking like a hopeless romantic”
The #GiftAStory campaign launches across the tube network from 1st December.
