CRM
Jewellery Focus’s coverage of CRM explores how jewellery retailers, brands, and suppliers are adopting digital tools to strengthen client relationships, track purchasing behaviour, and streamline communication across online and in-store channels.
Our editorial delves into software innovations, data management strategies, and integration with e-commerce and POS systems. We feature case studies of jewellers successfully implementing CRM platforms to enhance aftersales service, drive repeat business, and improve marketing effectiveness. For trade professionals, this tag provides practical insights into how CRM technology supports growth, customer retention, and operational efficiency within the modern jewellery industry.
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Dec- 2022 -13 DecemberRetailers
Astrid & Miyu boosts revenue by 40% with revitalised loyalty programme
Astrid and Miyu has announced a 40% boost to total revenue after revitalising its loyalty programme with data-driven loyalty and engagement platform, LoyaltyLion. It has fifteen stores across London, Bristol, Manchester, Leeds and New York, all offering piercing, welding, jewellery recycling and engraving services as well as contemporary jewellery. This…
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Sep- 2022 -7 SeptemberEvents
Start-up and carats: at Vicenzaoro September Innovation for Jewellery
Innovation at the service of jewellery with the fourth edition of ´Startup & Carats´, the project organised jointly by ITA (Italian Trade Agency) and Italian Exhibition Group that brings the solutions of the most innovative start-ups and SMEs to Vicenzaoro September (VOS). From 9th to 13th September, the IEG event,…
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Jun- 2019 -20 JuneAnalysis
How retailers can use cloud computing to drive sales
Cloud computing can sometimes be misconstrued as a toolset only to be used by system integrators and software engineers. But that view is now out of date – Cloud technology is transforming marketing as we know it, and it is becoming the basic toolset for all marketers today. At its…
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Nov- 2014 -19 NovemberEconomy
Online sales set to grow ahead of Christmas, says IMRG
Online sales are back on track following a disappointing September, with annual growth of 14% in October. This is according to the latest figures from the IMRG Capgemini e-Retail Sales Index which found an index growth of 7% month-on-month, the highest level of growth between September and October for four…
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19 NovemberDesigners
Bottica targets London commuters with #GiftAStory campaign
Online retailer Boticca has launched its first ever multi-channel advertising campaign, dubbed #GiftAStory, in time for the festive trading period. The advertising campaign, which spans video, content, social media, CRM, PR, digital and outdoor media will target London commuters. It will cover 3,500 London Underground sites. Working in partnership with Havas Media UK,…
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