Astrid & Miyu boosts revenue by 40% with revitalised loyalty programme

Astrid and Miyu has announced a 40% boost to total revenue after revitalising its loyalty programme with data-driven loyalty and engagement platform, LoyaltyLion.

It has fifteen stores across London, Bristol, Manchester, Leeds and New York, all offering piercing, welding, jewellery recycling and engraving services as well as contemporary jewellery.

This November, the brand added two new stores to its growing portfolio, with openings in Edinburgh and Brighton.

Lucy Kemish, Global Senior CRM Manager at Astrid AND Miyu said: “Loyalty should be considered a long game, not a ‘quick-win’ solution. Introducing loyalty to your customer experience should be with the intention of driving long-term retention by rewarding shopping and brand advocacy. An effective loyalty programme can certainly be used to draw in new customers, but its purpose goes way beyond that.

“Our new reinvigorated approach does exactly that – by offering not only transactional but experiential rewards, we are engaging customers with experiences that align with their values. These kinds of rewards inspire members to keep coming back for more, and as they work their way up the tiers, they increase their lifetime value while doing so.”