IJL launches new market focus initiative

International Jewellery London (IJL) has announced the launch of a new initiative – ‘the IJL Market Focus’ – aimed at creating global jewellery trade commercial and cultural partnerships. 

Italy has been chosen as the first Market Focus for 2015 with ‘In Stile Italiano a IJL’ showcasing a selection of Italian exhibitors at the show in Olympia, this September.

The organisers hope that the launch of Market Focus will ‘consolidate’ the show’s international commercial and networking reputation within the jewellery industry.

Each year IJL will showcase a new country or region as a ‘conduit’ to strengthen opportunities for business worldwide.

Sam Willoughby, event director, said: “The new Market Focus promises to be a really powerful annual event at IJL. We are hopeful that this feature will open doors to strengthen international trade as well as increase awareness about the showcased market’s design set.

“Italy is a world leader in jewellery and goldsmithing and IJL at Olympia will be a stunning backdrop for this colourful and inspiring collective.”