Cufflinks manufacturer Deakin & Francis has reported opening seven new trade accounts and securing additional orders from nine current retailers at Jewellery & Watch Birmingham.
The brand revealed a new bespoke exhibition stand at the NEC show, with Simon Rainer, chairman of the BJA officially cutting the ribbon on Monday 2nd February.
Henry Deakin said: “Our new stand is proof of how far we have come as a brand. Just a few years ago we were the ‘best kept secret in the jewellery industry’ and now we’re a recognisable brand.”
The best-selling cufflinks at the show were bumble bees, vintage steering wheels, black spinel sharks and fishing flies.
Henry Deakin added: “We also noticed that our bangles and silver signet rings were popular this year.”
As well as launching a new stand, Deakin & Francis also launched a new collection of black spinel cufflinks including penguins, stars and skulls.