Endless signs 140 doors in Australia meetings roadshow

Fast-growing charm bracelet brand Endless Jewelry has signed with 140 new stockists in the Australian market during the first week of a roadshow meeting hundreds of jewellers.

Following a successful week of meetings with more than 250 jewelers in the main markets of Australia, Endless Jewelry is now set to officially open in its 20th market worldwide.

Focusing on Brisbane, Melbourne, Perth, Adelaide, Sydney and Gold Coast, Endless founder and CEO, Jesper Nielsen, presented the brand’s colourful bracelets and charms as well as concept behind the brand and the strategy for 2015.

In a statement, Nielsen said he has been “overwhelmed” by the reception. He said: “When we set on opening up Australia, we analysed the market and set up a target for the entrance and year one. During our first week, we signed up with 140 new partners and have agreements with a number of retailers, who will hopefully sign up within the next weeks.

“We knew we have a product and a brand that will be easy for the Australian customers to embrace. I am really proud of the way we were welcomed wherever we went. Within the first week, we reached 50% of the total target of 300 doors by the end of 2015 – it’s a decent start.”

He added: “Besides having a truly contemporary product of high quality and a unique design, I think our toolbox – which we present to jewellery stores as a new brand – is one of our main forces. From fixtures, displays, catalogues, look-books, gift packages, sales events and customer VIP packages, we have our focus set on helping the retailer becoming successful with our brand.”

Endless Jewelry is set to present its Spring/Summer Collection 2015 at trade show Inhorgenta in Münich later this week, where the brand new Jennifer Lopez designs for the Jennifer Lopez Collection by Endless Jewelry will be presented live at Endless’ 500 m2 stand.