Citizen Watch and Bulova announce merger

Citizen Watch UK and Bulova UK have announced they will be merging their UK operations.

The decision has been made by Citizen Watch America, which is the parent company for both watch brands, in hopes of streamlining operations in the UK.

To accommodate this, the BUK office in Watford will be closing and business will be transferred to CWUK’s Wokingham office.

Jeffrey Cohen, president of Citizen Watch America, said: “With both sides of the business utilising shared resources at its core; each brand will gain from enhanced productivity, updated systems and processes, increased knowledge sharing and best practice resulting in greater efficiencies and cost savings across the group.”

The merger will be effective from 31 December 2017.