Swarovski has recruited a host of global influencers to launch its new Urban Fantasy collection.
The autumn/winter range has been inspired by cities of “contrast and excitement” and the ambassador is model Karlie Kloss. Jourdan Dunn, Ruby Rose and Fei Fei Sun are also among those who pushing the message of the collection.
The collection, designed by creative director Nathalie Colin, embodies female empowerment and the a/w range is described as a “showcase of modernity meeting femininity”.
The autumn pieces in the range are made of neutral tones with organic lines and contemporary architecture. The winter pieces take on a cooler persona with silver metals and digital tints, inspired by urban gaming and virtual communication.
The Urban Fantasy Christmas collection will focus on gold, emerald and silver tones to reflect festive fireworks and sparkle.
Colin said: “From morning till night, 24/7 the city breathes and vibrates and brings to life a creative energy that I translated into jewellery designs.
“This collection represents my creative vision for the brand, respecting and nurturing the exceptional Swarovski heritage.
“Swarovski is all about modern glamour, with an extraordinary twist!”