Domino launches Diamond Ring Mount collection ahead of IJL
Register to get 1 more free article
Reveal the article below by registering for our email newsletter.
Want unlimited access? View Plans
Already have an account? Sign in
Domino Jewellery has launched a “revised and reignited” addition of pieces to its Diamond Ring Mount (DRM) collection.
It promises that the new additions will offer stockists a wider choice and “more opportunities for personalisation”.
The are 95 rings in the collection ranging from round, princess and fancy-shaped solitaire rings as well as multi-stone, cluster and lifestyle options.
The new range gives the option of buying British-made, semi-set mounts. The semi-set collection includes everything from small diamond details on solitaires and diamond-set shoulders through to a range of popular halo-designs.
Over recent months the company has invested heavily in up-skilling its workforce, teaching the intricate micro-setting techniques to its diamond-setting team that many of these designs require. As a result, the company has been able to move this element of its production back to the UK.
Andrew Sollitt, Domino’s sales and marketing director, said: “Not only has this reduced the lead-time of our semi-set designs from 25 days to just 15, but I am truly delighted to say that we are now able to offer our stockists a reduction of around 15-25% in price on our previous semi-set mount offering.”
The rings are available in platinum, 18ct white, yellow and rose gold and will be on show at this year’s IJL event.
