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A new era with the biggest brand relaunch in the history of BOSS. The #BeYourOwnBOSS campaign, shot by acclaimed fashion photographer Mikael Jansson leverages everyday BOSSes TikTok star Khaby Lame and actress Joan Smalls – talents and personalities that epitomise the BOSS spirit.
The BOSS Jewellery his and hers collection was first showcased at Milan Fashion Week in 2019 and the collection comprises modern bracelets, necklaces, and earrings designed to be worn alone or in combination with a timepiece.
The SS22 ladies jewellery assortment includes the Saya Collection, the modern design and crystal detailing of the necklace, cuff bracelet, and earrings unite contemporary chic with timeless femininity in three simple, easy-wear pieces. Simple, chic, and feminine, the Saya collection encapsulates the effortless confidence and style of the BOSS woman.
In the Gents collection, contrasting colours, textures, and finishes are boldly united in the Bennett necklace, an essential everyday piece that will instantly upgrade any look. Featuring a brushed stainless-steel frame with faceted edges, engraved with the new BOSS logo on both sides and finished on a masculine stainless-steel box chain and classic lobster clasp.
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