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British demi-fine luxury jewellery brand Monica Vinader has received an £8m reinvestment from specialist investor Piper.
This coincides with the majority sale of Monica Vinader to Bridgepoint Development Capital in which Piper realised its earlier investment made in 2016.
Since Piper’s first investment plans for the business were successfully achieved, with overall sales quadrupling to almost £100m.
Direct to consumer sales increased from 35% to 65% of the business while US revenues jumped from less than 5% to more than 20% of total sales.
Chris Curry of Piper said: “We’re delighted to be continuing our relationship with Monica and Gaby. Monica Vinader has become the leading jewellery brand at this affordable luxury price point.
“We believe there are multiple opportunities for growth across the UK, US and APAC region that build on the company’s excellent business model driven by strong repeat purchase. There is now an outstanding team to take it to the next level and we look forward to helping them achieve even greater results in the years to come.”
Monica Vinader launched the business in 2008 to provide customers with affordable luxury pieces that bridge the gap between costume and fine jewellery.
The business is run by Monica and her sister Gabriela from its headquarters in Norfolk and London.
