Molly Brown London achieves Butterfly Mark

Molly Brown London has become the first children’s jewellery brand to achieve the Positive Luxury Butterfly Mark.

To achieve the Butterfly Mark, companies must achieve a minimum of 50% in each area of ESG assessment.

Molly Brown London achieved 62% in environment, 54% in social and 57% in governance.

The company particularly excelled in the areas of climate, materials and circularity, community involvement and sustainable operations and supply chain.

Erica Illingworth, CEO and founder of Molly Brown London, said: “Molly Brown London is excited to announce that it has received the Butterfly Mark from Positive Luxury, which acknowledges our commitment to ESG+ (Environment, Society, Governance and Innovation) sustainability best practice at the highest level.

“Embedded in the fabric of our brand, from the sustainable packaging to the modern heirloom designs, is a commitment to making Molly Brown’s children’s jewellery not just luxury, but positive luxury.”

Diana Verde Nieto, co-founder of Positive Luxury, added: “We are delighted to certify Molly Brown London with the Butterfly Mark for embedding sustainable operating practices throughout its business. Molly Brown has conducted its first carbon footprint assessment across scope 1 and 2 whilst working collaboratively to reduce its scope 3 emissions with its logistics partners. Through collaboration Molly Brown is leading the children’s jewellery industry.”

Other jewellery and watches luxury brands that have been awarded the Butterfly Mark include Monica Vinader, Garrard and Limelight Diamonds.