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Chaumet has launched its new Bee de Chaumet pendant, crafted entirely from 100% responsibly sourced gold that is fully traceable from mine to finished piece, marking a significant step forward in the brand’s commitment to “exemplary” environmental responsibility.
The pendant illustrates Chaumet’s desire to drive enhancements to ethical jewellery standards, combining “excellence”, “transparency” and “sustainability”.
According to Chaumet, nature has been at the “heart of Chaumet’s identity since its founding more than 240 years ago”.
The maison is a member of the Responsible Jewellery Council and conforms to the Kimberley Process, and actively contributes to the momentum of the LVMH Group’s LIFE 360 environmental programme through a host of concrete initiatives.
As part of its responsible sourcing strategy, in 2025, it joined the Swiss Better Gold Association (SBGA), an organisation that supports artisanal mines in their sustainable development.
Additionally, Chaumet is already a partner of Reforest’Action and works to minimise its greenhouse gas emissions and the impact of its packaging.
Now the jeweller is going even further by guaranteeing total traceability of the gold used in the new pendant creation.
The pendant, embellished with a bee motif, as well as the chain, clasp and rings are made from 100% traceable gold derived from sustainable sources.
Across the entire value chain, from the mine to the final creation of the jewellery, each step of the gold sourcing process is 100% verified, in accordance with strict specifications.
Chaumet is therefore able to ensure that every gramme of gold making up the pendant comes from sources carefully selected in collaboration with trusted partners.
This step towards more ethical jewellery concretely advances Chaumet’s goal of progressively rolling out this principle across all its jewellery and High Jewellery collections.
Chaumet said: “Ambitious and assured, these multiple actions demonstrate the extent to which meaningful Chaumet jewellery is much more than just jewellery, the extent to which humans and nature are at the heart of all its projects and creations.”
