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British fine jewellery brand Robinson Pelham has launched its new “high-summer” campaign, in what it claims is its “most ambitious campaign yet”.A “sun-drenched celebration of jewellery as an everyday expression of elegance and individuality”, the ‘From Sunrise to Sunset’ campaign was shot on location in Ibiza and marks the brand’s first overseas shoot,
Combining new designs with “signature” Robinson Pelham pieces, the campaign includes summer jewellery that “moves with ease between barefoot mornings and sunset evenings”.
The campaign also introduces Robinson Pelham’s creative collaboration with Heidi Klein, and features Heidi Klein swimwear and beachwear.
The campaign is set to roll out across Robinson Pelham’s digital and social channels, in-store and in PR this week.
The new collections will be revealed in their entirety in Vegas as part of ‘Couture, Vegas’. As well as new pieces, the campaign will spotlight the Daystar Collection, supported by Identity collection, which celebrates its 10-year anniversary this year. Other best-selling pieces will also be featured.
