Timex Group to manufacture and distribute Ted Baker watches

Fashion retailer Ted Baker and watch manufacturing firm Timex Group have entered into a global product licensing agreement.

The move will see Timex distribute and manufacture Ted Baker branded watches, and according to the retailer the new agreement will allow the group to “underpin its own global plans with a unique product offering in watches” that “fully compliments” the brand’s apparel and accessory collections.

Ray Kelvin, founder and CEO of Ted Baker, said: “This is an exciting opportunity for Ted Baker to drive accelerated growth in our watch business by leveraging the Timex Group global footprint and infrastructure, in line with our strategy to further develop Ted Baker as a global lifestyle brand.”

Tobias Reiss Schmidt, president and CEO of Timex Group, added: “We are delighted to bring Timex Group’s expertise and long history as an authentic watchmaker to Ted Baker and look forward to producing exciting and innovative timepieces for their consumers.”