Talk me through your personal story as a designer and how that reflects in the company? \r\n\r\nI studied ceramics in China and then came to the UK where I studied for an MBA.\r\n\r\nOne time when I was preparing for a return visit to China I decided to make my mother some jewellery similar to what I had seen the women in London wearing. I picked up second-hand pieces in Portobello Road and recreated the beautiful flowers that captured my childhood imagination. It is from creating these original designs that Jianhui London was born.\r\n\r\nOver the past six years since then company has flourished.\r\n\r\nWhat are the main features of your designs? \r\n\r\nSustainable materials.\r\n\r\nWhere do you gather your inspiration from? \r\n\r\n\r\nNature. When I was a boy in China I would spend my days in the mountains and I became fascinated by nature. I loved looking at the wonderful array of flowers with their bright pinks, purples and oranges. Nowadays I am also inspired by London and its people.\r\n\r\nHow do you manage to bring your environmental message to some trends today that do not acknowledge it in their designs? \r\n\r\nWe carry on doing whatever we believe in. Using recycled material to create something our customers want and let them enjoy the beauty of \u2018repurposed jewellery\u2019 and reflect on it.\r\n\r\nWhat have been some of the challenges your company has had to overcome? \r\n\r\n\r\nTo be recognised initially. Then after we started doing shows in different continents, cultural differences become an issue sometimes.\r\n\r\nWhat has been your biggest accomplishment so far? \r\n\r\n\r\nI was praised by famous Italian designer Ellio Fiorucci, he said: \u201cThis is the most beautiful eco friendly design i have ever seen\u201d, when I first showed Pashmina Collection in Milan.\r\n\r\nMy other biggest accomplishment was to be invited by Lisbon fashion week as the only British designer to showcase my Pashmina Collection during their 20th anniversary.\r\n\r\nDo you have any expectations for your company in the next five years?\r\n\r\n\r\nWe are hoping that our newly designed online store will reach a new a new audience world wide.