PureJewels curates jewellery collection in celebration of UK–India trade deal

British Asian jeweller PureJewels has presented a curated selection of handcrafted pieces at Chequers, the country residence of the UK Prime Minister, as part of the official celebration of the signing of the UK–India Free Trade Agreement (FTA).

The East London-based brand was invited by India’s Gem and Jewellery Export Promotion Council (GJEPC) to participate in the event, held on 24 July 2025, which was attended by Prime Minister Narendra Modi and Prime Minister Sir Keir Starmer.

PureJewels showcased its work alongside the six winning designs from the 2025 Artisan Awards, a leading Indian jewellery design competition.

PureJewels showcased pieces from six collections, including Dhwani, Vridhi, Rosettes, Armari, Aiyna and Maharani. Dhwani and Vridhi have both been recognised by the Goldsmiths’ Craft and Design Council (GCDC).

The designs combine “traditional techniques with cultural storytelling and themes” ranging from “inner harmony to ambition and transformation”.

Now in its 75th year, PureJewels specialises in fine jewellery crafted in 22- and 18-carat gold and 950 platinum, with a focus on heritage craftsmanship, responsible sourcing and artisanal design.

Jayant Raniga, chief executive of Pure Jewels, said: “It was an honour to represent the GJEPC at such a meaningful occasion.

“We are deeply grateful to have been invited to showcase our work, standing alongside the finest in Indian design and demonstrating how heritage and innovation can come together on the world stage.”

Sabyasachi Ray, executive director of GJEPC, added: “We are delighted that Jayant Raniga represented GJEPC at the signing event. We greatly value his long and distinguished experience in the jewellery industry and his close relationship, based in the UK, with the Indian gem and jewellery trade.”