PureJewels
PureJewels is a respected UK jewellery brand known for its fine craftsmanship, cultural heritage, and contemporary collections inspired by Indian design traditions. This coverage explores PureJewelsโ product ranges, retail developments, and community engagement, as well as its contribution to the British Asian jewellery market. Jewellery Focus reports on brand initiatives, collaborations, and sustainability practices, offering insights into how PureJewels blends tradition with modern retail strategy in the UK jewellery trade.
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Nov- 2025 -18 NovemberRetailers
Ainsworth Jewellers marks 155th anniversary
Ainsworth Jewellers marked a milestone moment with a spectacular weekend of celebrations to honour 60 years at its Darwen Street premises and 155 years in business. Guests enjoyed a weekend filled with special in-store experiences, food, drink, exclusive offers and the highly anticipated anniversary competition from RSVP replies or the…
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Sep- 2025 -3 SeptemberProduct Launches
Edinburgh Assay Office launches โHallmarking 2.0โ digital pilot
The Edinburgh Assay Office (EAO) has launched Hallmarking 2.0, a proof-of-concept project to bring hallmarking into the digital era by linking it with blockchain technology and Digital Product Passports. The new scheme creates a unique physical and digital identifier at the point of hallmarking, allowing each item to be tied…
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Jul- 2025 -30 JulyRetailers
PureJewels curates jewellery collection in celebration of UKโIndia trade deal
British Asian jeweller PureJewels has presented a curated selection of handcrafted pieces at Chequers, the country residence of the UK Prime Minister, as part of the official celebration of the signing of the UKโIndia Free Trade Agreement (FTA). The East London-based brand was invited by Indiaโs Gem and Jewellery Export…
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Jun- 2025 -27 JuneDesigners
The Goldsmithsโ Centre awards grants to four early-stage businesses
The Goldsmithsโ Centre has announced the recipients of its first round of Business Catalyst (Small) Grants for 2025. The Goldsmithsโ Centre has awarded grants to four outstanding early-stage businesses: Kristina Merchant (Kmercht), Makila Nsika Nkaya (M.Kala), Katie Watson and Estelle Melissa Burton. Each recipient of the ยฃ1,000 Business Catalyst (Small)…
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Apr- 2025 -28 AprilDesigners
Gemfields partners with PureJewels on emerald-themed collection
Gemfields has announced that it has partnered with PureJewels on the emerald-themed Zariya collection to combine emeralds from Gemfieldsโ Kagem mine in Zambia with designs inspired by the fresh buds of May. Taking its name from the Hindi word โZariyaโ, meaning a medium, source, or pathway, the collection was inspired…
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Mar- 2025 -7 MarchDesigners
PureJewelsโ Marco Paonessa wins GCDC award for craftsmanship
Marco Paonessa, a craftsperson for London fine jewellery brand PureJewels, has won a Goldsmithsโ Craft and Design Council (GCDC) award for craftsmanship for a second straight year. Paonessa won the award this year for his work on a necklace in PureJewelsโ โDhwaniโ collection. Dhwani, crafted in PureJewelsโ innovative 22ct โSunrise…
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Oct- 2023 -23 OctoberRetailers
PureJewels launches new atelier
London-based jeweller PureJewels has announced that it has launched a new atelier at its flagship store on Green Street in Forest Gate. The atelier features a centrepiece desk and tools dating back to the 1950s, which had belonged to CEO Jayant Ranigaโs grandfather. As a result PureJewels is looking to…
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Nov- 2021 -22 NovemberRetailers
PureJewels wins local innovation in business award
East London jeweller PureJewels has won the โBest Innovation in Business 2021โ category at the Newham Chamber of Commerce business awards. PureJewels won the award in recognition of its 400% growth in visits to its e-commerce site over the past two years during the pandemic. The company supplies 22-carat gold…
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Nov- 2020 -2 NovemberDesigners
National Gallery Company launches first jewellery collection
The National Gallery Company has launched its first jewellery collection in collaboration with PureJewels. The collection is reportedly inspired by the new Artemisia exhibition on show at the National Gallery in London. The Artemisia collection is designed, manufactured, and distributed by London jeweller PureJewels, and features a wide assortment of…
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Oct- 2020 -29 OctoberNews
Pure Jewels partners with Ainsworth Jewellers
Pure Jewels has announced the launch of its retail partnership with Ainsworth Jewellers, according to local newspaper The Lancashire Times. The London based jewellers, which supplies โhigh purity gold and platinum jewelleryโ mainly to the British Asian market, said Ainsworth’s will now be stocking the Pure Jewelsโ collections at its…
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