PureJewels

Edinburgh Assay Office launches ‘Hallmarking 2.0’ digital pilot

The Edinburgh Assay Office (EAO) has launched Hallmarking 2.0, a proof-of-concept project to bring hallmarking into the digital era by linking it with blockchain technology and Digital Product Passports. The new scheme creates a unique physical and digital identifier at the point of hallmarking, allowing each item to be tied…

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PureJewels curates jewellery collection in celebration of UK–India trade deal

British Asian jeweller PureJewels has presented a curated selection of handcrafted pieces at Chequers, the country residence of the UK Prime Minister, as part of the official celebration of the signing of the UK–India Free Trade Agreement (FTA). The East London-based brand was invited by India’s Gem and Jewellery Export…

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The Goldsmiths’ Centre awards grants to four early-stage businesses

The Goldsmiths’ Centre has announced the recipients of its first round of Business Catalyst (Small) Grants for 2025. The Goldsmiths’ Centre has awarded grants to four outstanding early-stage businesses: Kristina Merchant (Kmercht), Makila Nsika Nkaya (M.Kala), Katie Watson and Estelle Melissa Burton. Each recipient of the £1,000 Business Catalyst (Small)…

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Gemfields partners with PureJewels on emerald-themed collection

Gemfields has announced that it has partnered with PureJewels on the emerald-themed Zariya collection to combine emeralds from Gemfields’ Kagem mine in Zambia with designs inspired by the fresh buds of May. Taking its name from the Hindi word ‘Zariya’, meaning a medium, source, or pathway, the collection was inspired…

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PureJewels’ Marco Paonessa wins GCDC award for craftsmanship

Marco Paonessa, a craftsperson for London fine jewellery brand PureJewels, has won a Goldsmiths’ Craft and Design Council (GCDC) award for craftsmanship for a second straight year. Paonessa won the award this year for his work on a necklace in PureJewels’ “Dhwani” collection. Dhwani, crafted in PureJewels’ innovative 22ct “Sunrise…

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PureJewels launches new atelier

London-based jeweller PureJewels has announced that it has launched a new atelier at its flagship store on Green Street in Forest Gate. The atelier features a centrepiece desk and tools dating back to the 1950s, which had belonged to CEO Jayant Raniga’s grandfather. As a result PureJewels is looking to…

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PureJewels wins local innovation in business award

East London jeweller PureJewels has won the “Best Innovation in Business 2021” category at the Newham Chamber of Commerce business awards. PureJewels won the award in recognition of its 400% growth in visits to its e-commerce site over the past two years during the pandemic. The company supplies 22-carat gold…

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National Gallery Company launches first jewellery collection

The National Gallery Company has launched its first jewellery collection in collaboration with PureJewels. The collection is reportedly inspired by the new Artemisia exhibition on show at the National Gallery in London. The Artemisia collection is designed, manufactured, and distributed by London jeweller PureJewels, and features a wide assortment of…

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Pure Jewels partners with Ainsworth Jewellers

Pure Jewels has announced the launch of its retail partnership with Ainsworth Jewellers, according to local newspaper The Lancashire Times. The London based jewellers, which supplies “high purity gold and platinum jewellery” mainly to the British Asian market, said Ainsworth’s will now be stocking the Pure Jewels’ collections at its…

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