Gemfields partners with PureJewels on emerald-themed collection

Gemfields has announced that it has partnered with PureJewels on the emerald-themed Zariya collection to combine emeralds from Gemfields’ Kagem mine in Zambia with designs inspired by the fresh buds of May.

Taking its name from the Hindi word ‘Zariya’, meaning a medium, source, or pathway, the collection was inspired by the concept of introspection.

The designs are handcrafted in London using traditional techniques such as wire-drawing, forging and stressing gold, using the brand’s signature 22k Sunrise Gold, whose regal golden glow pairs perfectly with the majestic green of Zambian emeralds.

Highlights from the Zariya collection include a Shooting Star Emerald Cuff and Dropper Earrings with a twisted design exuding timeless charm.

There is also the Solo Emerald Pendant and Horizon Emerald Necklace with an intricate twist-wire design, and two show-stopping rings.

The PureJewels and Gemfields Zariya collection ranges from $1,210 (£903) to $6,300 (£4,705) and is available on PureJewels website.

Jayant Raniga, PureJewels CEO, said: “As we mark 75 years, PureJewels remains dedicated to preserving heritage crafts. Partnering with Gemfields for this milestone allows us to reinforce our commitment to a responsible supply chain and to showcase the real impact of responsible sourcing – a value deeply embedded in our brand.”

Emily Dungey, Gemfields’ marketing and communications director, added: “Thought to symbolise hope, growth and the natural world, emeralds couldn’t be more appropriate for a collection dedicated to introspection and balance.

“The calming green hue of Zambian emeralds sings in PureJewels’ clever settings, flowing light through the gemstone facets so that they dance when worn. The PureJewels x Gemfields Zariya collection lends itself equally to stacking for a modern look, or a single, elegant statement with a pleasing pop of green.”