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Ottoman Hands has launched its collections on Next and Farfetch, marking a significant expansion for the London-based jewellery brand.
The dual partnership is intended to broaden the company’s reach across both the UK high street and the international luxury market.
The brand will join Next’s curated jewellery selection to target a wider domestic audience. Simultaneously, the launch on Farfetch connects the business with a global marketplace of fashion consumers.
Deniz Gurdal founded the company in London 15 years ago. The brand specialises in handcrafted pieces inspired by Ottoman heritage and traditional artisanal techniques, using recycled metals and semi-precious stones.
Gurdal said: “We’re delighted to launch Ottoman Hands with both Next and Farfetch, two platforms that speak to different but equally exciting sides of our brand.
“Partnering with Next as they expand their focus on trend-led, thoughtfully crafted jewellery allows us to reach a wider audience on the high street, while staying true to our commitment to craftsmanship and distinctive design.”
She added: “At the same time, launching on Farfetch gives us the opportunity to showcase our trend-led, design-driven pieces to an international community of style-conscious customers on a global fashion stage.”
