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Precious metal specialist The Betts Group has launched the 3D Wedding Ring Designer, an interactive digital platform that allows users to create bespoke wedding rings in real time.
It combines 360-degree imagery with adjustable design capabilities, and retailers can use the system to configure profiles, widths and depths in 0.1-millimetre increments.
They can also select precious metal alloys, stone settings and laser engraving.
The web-based interface contains no consumer-facing branding, allowing independent business owners to use the system as an in-store sales tool without integrating it into existing websites.
Rings created on the platform are available in 14-carat gold and full provenance gold alloys.
The materials use independently verified metals, including Single Mine Origin gold and AgAIN silver.
The system was previewed at the Retail Jeweller Festival in March 2026 prior to its formal release.
Existing website users can request access through the company platform, while new customers must register online.
David Fletcher, head of business development for bridal, said: “This development reflects a shift in consumer expectations towards greater personalisation, transparency and interactive buying experiences. The 3D Wedding Ring Designer complements our strong stocked offering of plain wedding bands with a more creative and design-led solution, ensuring retailers can capture sales that might otherwise be lost when standard options don’t meet expectations.
“Showcasing this first iteration of the 3D Wedding Ring Designer to independent retailers was a great experience. We have designed this system to fit naturally into a retail environment, complete with quick configuration, flexibility, and a professional look-and-feel. With this intuitive online tool, retailers can help their customers visualise more creative wedding ring options ensuring they never miss a sale.”
Charlie Betts, managing director, added: “By offering premium wedding ring profiles, transparent and traceable sources of precious metal, and now the digital capabilities of the 3D Wedding Ring Designer, The Betts Group is proudly at the forefront of innovation in the wedding ring category. We look forward to working with independent retailers and brands that want to offer their customers a clear, credible and engaging experience at the point of sale.”
