Branding
Branding is a critical element of success in the UK jewellery trade, shaping how retailers, designers, and suppliers connect with consumers, build loyalty, and differentiate themselves in a crowded market. From visual identity and storytelling to packaging and digital presence, effective branding drives sales and strengthens market position. Jewellery Focus provides insights on branding strategies, industry trends, and case studies to help trade professionals develop and refine their brand identity for maximum commercial impact.
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Jul- 2025 -25 JulyRetailers
Hettich Jewellers appoints new chief operating and marketing officer
Hettich Jewellers in Jersey has appointed Kristen Kelby as its new chief operating and marketing officer. Kelby brings more than 20 years of marketing and leadership experience across the luxury, retail and drinks sectors. She previously served as global managing partner for employer branding and marketing at Chapter 2, where…
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3 JulyFeatures
Your jewellery store has UX, CX, SEO — but no trust infrastructure
Despite widespread digital investment, jewellery retailers still find online conversion rates stubborn —particularly for high-value items. The prevailing explanations tend to focus on pricing sensitivity, technical friction, or suboptimal marketing. But the most significant barrier is rarely discussed directly: a lack of trust infrastructure. In a traditional retail setting, trust…
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Jun- 2025 -20 JuneNews
Goldsmiths’ Centre partners with Black British Initiative
The Goldsmiths’ Centre has partnered with the Black British Initiative (BBI) to support the professional growth of Black jewellers and silversmiths across the UK. The collaboration will fund 10 places on the MBA30 programme, a four-week executive education course tailored for Black entrepreneurs. The initiative is part of both organisations’…
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May- 2025 -12 MayDesigners
Wongs Jewellers launches Welded by Wongs
Wongs Jewellers has announced the launch of Welded by Wongs, its latest range of permanent jewellery. The new collection includes custom-fit bracelets, anklets, and belly chains that are welded directly onto the wearer. The launch was celebrated with an exclusive Influencer Day with guests including British Olympic gymnast Beth Tweddle.…
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Dec- 2023 -20 DecemberDesigners
Heulwen Lewis Bespoke launches bridal buttons collection
Heulwen Lewis Bespoke has unveiled a special bridal collection in collaboration with wedding dress designer Lisa Lyons. The idea of the new collection is to offer wearable, bespoke heirlooms from the buttons that detail a wedding dress. Using the style of the dress or significant motifs, Heulwen Lewis Bespoke creates…
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Oct- 2023 -20 OctoberAppointments
Sandrine Conseiller appointed CEO of De Beers Brands
De Beers Group has announced the appointment of Sandrine Conseiller as CEO, De Beers Brands. Conseiller’s appointment follows Marc Jacheet’s decision to leave De Beers and she will join De Beers and become a member of the group’s executive committee on 1 December 2023. In her new role, Conseiller will…
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Sep- 2023 -7 SeptemberE-Commerce
Nivoda unveils new rebrand
Nivoda, the B2B marketplace for diamonds and jewellery, has unveiled a new rebrand. The company stated that these changes signalled a “profound shift” in the way jewellers engage with their craft and customers. Nivoda stated that the main driving force behind the change was a desire to streamline the diamond…
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Aug- 2023 -15 AugustRetailers
F.Hinds unveils Hertford branch refit
Family-run jeweller F. Hinds has unveiled the refit of its store in Hertford town centre. The new store refit features modernisation to match the current F.Hinds branding, new wall decoration, flooring, and a new seated area for serving customers. The store will continue to provide a large range of jewellery,…
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2 AugustRetailers
F.Hinds unveils Bracknell store refit
Family owned and run jeweller, F.Hinds, has recently refurbished its Bracknell branch at The Lexicon. F.Hinds first opened its doors in Bracknell nine years ago, in 2014. The new Bracknell F.Hinds store, which has around seven staff features modernisation to match the current F.Hinds branding, new wall decoration, flooring, and…
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Jun- 2023 -28 JuneRetailers
F.Hinds unveils refurbished Cribbs Causeway store
Family-owned and run jeweller, F.Hinds, has recently refurbished its Cribbs Causeway branch at The Mall. F.Hinds first opened its doors Cribbs Causeway 25 years ago, in 1856. The new Cribbs Causeway F.Hinds store refit features modernisation to match the current F.Hinds branding, new wall decoration, flooring, and a new seated…
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