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The logo, which will feature in all BJA publicity materials, demonstrates “a subtle yet distinctive blend of old and new.”
Lindsey Straughton, PR and marketing manager of the BJA, said: “We are all delighted that the new logo encapsulates the true essence of the BJA. The new design lends itself to many formats and will feature prominently during 2012 in our stationery, promotional work, website and exhibitions.”
In addition to the new logo, the BJA will unveil a series of 125th anniversary celebrations for 2012 over the coming weeks. These will include a BJA member awards programme, the production of a commemorative handbook, a specially commissioned work in silver, and a nationwide launch of the BJA member forums.
