So Jewellery sees rise in sales

Given the many challenges brought about by the economic downturn and rising silver prices, So Jewellery’s co-owners, Jon Tompkins and Emma Finney, are reportedly reassured that their plans to consolidate their position in the market with commercially viable designs at affordable price points has earned them loyalty from existing customers and commitment from new stockists.

“This evidence in the growing popularity of our brand is partly due to the high sell-through rate with strong margins which our current stockists are benefitting from,” Emma stated. In addition, the company has attributed some of this growth to its large number of new stockists – some 40-plus independents.