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Theo Fennell’s gpstudio-designed ‘micro-concept’ store opens

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gpstudio, the retail design consultancy, has completed a boutique concept store with jeweller Theo Fennell.

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As reported by Jewellery Focus last month, the store, dubbed a micro-concept, will occupy a two-floor space in Burlington Arcade.

Fennell’s store has been designed as a story-telling space to show the development of his work from inspiration to completion.

Theo Fennell and gpstudio have collaborated for the past six years, something Fennell puts down to the pairing’s “like-mindedness” and gpstudio’s ability to translate his jewellery’s style and ethos into a store environment.

Image: Theo Fennell’s Burlington Arcade boutique.

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