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Chief executive of the BJA Simon Rainer said: “This project is very close to the core values of the BJA and we are extremely pleased that at this difficult trading time we are able to provide a fully funded training and mentoring programme focusing on the needs of the jewellery industry.”
The business assists programme will provide 12 hours of training, covering areas such as marketing and sales direction; how to take products to identified markets; and individual mentoring to monitor business development progress.
Training is available to 40 West-Midlands-based jewellery companies, in the months of November 2012 and January 2013.
Simon added: “Already we have received an outstanding response to this programme, and I advise any companies wishing to participate to contact me very quickly. This project is just one of the industry leading training, mentoring and educational initiatives that the BJA will be launching over the course of the next 12 months.”
Companies interested in participating can apply and check their eligibility by contacting the BJA at [email protected] or 0121 237 1110.
