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Choker

Chokers are a timeless yet trend-responsive jewellery style, worn close to the neck and spanning design interpretations from delicate fine chains to bold gemstone-set statements. Frequently featured in both bridal and fashion-led collections, chokers appeal across demographics and provide jewellers with opportunities to experiment with scale, materials, and layering aesthetics. Jewellery Focus provides trade-led coverage of choker trends in the UK market, including design innovation, material sourcing, pricing strategies, celebrity and runway influences, and merchandising insights. Our reporting supports designers, retailers, and suppliers by highlighting where chokers fit into seasonal collections, how to position them commercially, and how to respond to their cyclical resurgence in both premium and mid-market segments.

  • Apr- 2025 -
    3 April
    Auctions£78,000 sapphire brooch sells at Anderson and Garland auction

    £78,000 sapphire brooch sells at Anderson and Garland auction

    A Victorian Burmese sapphire and diamond brooch, retailed by Wartski, has sold for £78,000 at the Anderson and Garland fine jewellery auction. The brooch, which has a 25-carat sapphire and over 14 carats of old-cut diamonds, had an original estimate of between £60,000-£80,000. Another highlight of the auction was 19th…

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  • Mar- 2025 -
    7 March
    DesignersPureJewels’ Marco Paonessa wins GCDC award for craftsmanship

    PureJewels’ Marco Paonessa wins GCDC award for craftsmanship

    Marco Paonessa, a craftsperson for London fine jewellery brand PureJewels, has won a Goldsmiths’ Craft and Design Council (GCDC) award for craftsmanship for a second straight year. Paonessa won the award this year for his work on a necklace in PureJewels’ “Dhwani” collection. Dhwani, crafted in PureJewels’ innovative 22ct “Sunrise…

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  • Jan- 2025 -
    10 January
    DesignersDior presents Gem Dior collection

    Dior presents Gem Dior collection

    Dior has announced the launch of its latest collection, the Gem Dior collection. The collection is “enriched by unprecedented models”, such as earrings in yellow, rose or white gold. The collection also includes a bracelet sublimated by a gradation of sapphires and spessartite garnets. The collection has been designed as…

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  • Dec- 2024 -
    24 December
    RetailersSwarovski launches ‘most sustainable crystals’ to date

    Swarovski launches ‘most sustainable crystals’ to date

    Swarovski has launched its most sustainable crystals to date, the Swarovski ReCreated Crystals. The new crystals combine Swarovski’s savoir-faire with its circularity framework, which focuses on reducing waste and keeping materials in use. The crystals are made with breakage from its crystal manufacturing process. Multicolored breakage is remelted and transformed…

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  • 17 December
    DesignersDior unveils latest La Rose Dior additions

    Dior unveils latest La Rose Dior additions

    Dior has announced the launch of the latest additions to its La Rose Dior collection. The first of the additions is the Rose Dior Bagatelle, crafted in rose gold, a choker enhanced with a black velvet ribbon. Alongside this, the Bois de Rose creations, mono ear jewels and earcuffs, come…

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  • 13 December
    DesignersToolally launches in John Lewis

    Toolally launches in John Lewis

    British jewellery brand Toolally has announced its launch on JohnLewis.com with its Peacocks and Pearls collection. Available at John Lewis from the end of November, The Peacocks and Pearls collection is a nod to the colour palette and vibe of the late 60s and early 70s. The 23-piece jewellery collection…

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  • Sep- 2024 -
    18 September
    DesignersMissoma unveils jewellery advent calendars

    Missoma unveils jewellery advent calendars

    Missoma has announced the launch of three advent calendars, a 12-piece gold box and 12-piece silver box and a six-piece solid gold edition for 2024. The 12-piece gold box retails for £395, the silver box for £365 and the six-piece solid gold box retails for £1,295. The gold and silver…

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  • Jul- 2024 -
    17 July
    RetailersTasaki expands its Balance Collection in celebration of 70th anniversary

    Tasaki expands its Balance Collection in celebration of 70th anniversary

    Japanese luxury jewellery brand Tasaki is celebrating its 70th anniversary year, with the launch of new pieces to its Balance series. The designer Thakoon Panichgul first presented the Balance collection in 2010, with the pearls delicately aligned in a row to create a “minimal and modern” design. Featuring five Akoya…

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  • Sep- 2023 -
    1 September
    RetailersLoveness Lee launches new collection

    Loveness Lee launches new collection

    London based jewellery brand Loveness Lee has announced the launch of its new Mushroom collection on 6 September 2023. The new collection includes an 18 piece jewellery range and features texture filled designs paired with the “largest” combination of lab grown gemstones. Loveness foraged an array of curious looking wild…

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  • Jul- 2023 -
    31 July
    DesignersDior launches new campaign for Rose des Vents line

    Dior launches new campaign for Rose des Vents line

    Dior has unveiled a brand new campaign to celebrate the launch of new additions to the Rose des Vents line. The campaign features exceptional women from the worlds of music and cinema: singers Xin Liu and Haerin, and actress Julia de Nunez. The Rose des Vents Tribales earrings, thought up…

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