Choker
Chokers are a timeless yet trend-responsive jewellery style, worn close to the neck and spanning design interpretations from delicate fine chains to bold gemstone-set statements. Frequently featured in both bridal and fashion-led collections, chokers appeal across demographics and provide jewellers with opportunities to experiment with scale, materials, and layering aesthetics. Jewellery Focus provides trade-led coverage of choker trends in the UK market, including design innovation, material sourcing, pricing strategies, celebrity and runway influences, and merchandising insights. Our reporting supports designers, retailers, and suppliers by highlighting where chokers fit into seasonal collections, how to position them commercially, and how to respond to their cyclical resurgence in both premium and mid-market segments.
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Sep- 2023 -1 SeptemberRetailers
Loveness Lee launches new collection
London based jewellery brand Loveness Lee has announced the launch of its new Mushroom collection on 6 September 2023. The new collection includes an 18 piece jewellery range and features texture filled designs paired with the “largest” combination of lab grown gemstones. Loveness foraged an array of curious looking wild…
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Jul- 2023 -31 JulyDesigners
Dior launches new campaign for Rose des Vents line
Dior has unveiled a brand new campaign to celebrate the launch of new additions to the Rose des Vents line. The campaign features exceptional women from the worlds of music and cinema: singers Xin Liu and Haerin, and actress Julia de Nunez. The Rose des Vents Tribales earrings, thought up…
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4 JulyDesigners
Pomellato unveils Ode to Milan collection
Pomellato is celebrating 20 years in business and to honour both Pomellato and the city of Milan, which has been its source of inspiration since 1967, creative director Vincenzo Castaldo has created a new ‘Ode to Milan’ collection. The new collection is designed after the city’s history and hidden treasures…
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Jun- 2023 -27 JuneDesigners
Vrai launches Vrai V collection
Vrai has announced the launch of its Vrai V collection, inspired by the Vrai logo with its V-shaped knife edge setting. According to Vrai, the new collection features “bold” and “sleek” pieces reimagining the essence of unisex fine jewellery. All pieces within the range are created in Vrai’s certified zero-emission…
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Apr- 2023 -12 AprilAuctions
First Cheffins jewellery sale of 2023 grosses £510,000
The first Jewellery, Silver and Watches Sale of 2023 from auction house Cheffins has sold over £510,000 worth of items, with over 90% sold across 657 lots. The Jewellery, Silver and Watches Sale took place on 6 April at the firm’s salerooms in Cambridge. The auctioneer said that “the star…
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Jun- 2022 -30 JuneProduct Launches
Tasaki unveils news Danger collection
Japanese jewellery maison, Tasaki, has released its new pearl and diamond Danger collection which comprises over 30 pieces of chokers, necklaces, earrings, ear cuffs and rings. The ‘danger’ series includes a pearl necklace available in two forms – a long length necklace and a choker, both with danger’s thorn motif…
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Sep- 2021 -13 SeptemberProduct Launches
Tiffany & Co launches Knot collection
Tiffany and Co has announced the launch of its latest new product launch, the Tiffany Knot collection. The group has taken inspiration from the New York chain link, transforming its industrial shape into a “modern and refined” design. The range of pieces includes a double-wrap choker that is hand set…
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Jul- 2021 -7 JulyRetailers
Alighieri launches Lost Day collection for men
Alighieri has announced the launch of its Lost Day collection which features a variety of necklaces, chokers, bangles and rings for men. Within the new collection, it includes The Heart of the Leone necklace, comprising demi-fine 100% recycled sterling silver, with black rhodium plating. The medallion sits on an adjustable…
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Jun- 2021 -18 JuneCelebrities
Tiffany reveals trio of global house ambassadors
Tiffany and Co has revealed Anya Taylor-Joy, Eileen Gu, and Tracee Ellis Ross as the group’s three new global house ambassadors. The trio debuted for the 2021 Tiffany T1 campaign “Give Me the T”, which launched across the firm’s platforms on 15 June. New additions to the T1 collection over…
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Apr- 2021 -20 AprilProduct Launches
Nour by Jahan launches new Passion collection
Fine jewellery brand Nour by Jahan has launched its new Passion collection, featuring three variants of an original theme. Set in 18K handcrafted gold settings, the collection is offered in Deep Passion blue sapphires, Pure Passion red rubies, and Divine Passion pink rubies. Each of the pieces in the collection…
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