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Choker

Chokers are a timeless yet trend-responsive jewellery style, worn close to the neck and spanning design interpretations from delicate fine chains to bold gemstone-set statements. Frequently featured in both bridal and fashion-led collections, chokers appeal across demographics and provide jewellers with opportunities to experiment with scale, materials, and layering aesthetics. Jewellery Focus provides trade-led coverage of choker trends in the UK market, including design innovation, material sourcing, pricing strategies, celebrity and runway influences, and merchandising insights. Our reporting supports designers, retailers, and suppliers by highlighting where chokers fit into seasonal collections, how to position them commercially, and how to respond to their cyclical resurgence in both premium and mid-market segments.

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