Jewellery retailer Vashi has opened a new store at the Selfridges London ‘Wonder Room’.
The retailer said the consultation rooms feature “bright contemporary colours” and soft furnishings, creating a “warm yet exclusive environment”.
In celebration of the opening, Vashi hasI launched a new diamond choker necklace, exclusive to Selfridges. The statement piece features an interconnecting ‘V’ design, which sits around the neck in a combination of 18 carat white and yellow gold.
Vashi Dominguez, founder and CEO of Vashi, said: “Selfridges is the perfect partner for this next stage of our expansion as our guiding principles are closely aligned; the spirit of innovation and creativity and a dedication to delivering extraordinarily intense emotional customer experiences with true personalisation.”
Eleanor Robinson, director of accessories, Selfridges, added: “We are very excited to be launching Vashi’s new boutique within our Wonder Room. The new space will sit amongst other leading jewellery houses and focuses on giving customers the experience of making a fully unique piece, starting with loose diamonds and settings. The bespoke nature of their pieces allows our clients to create something extraordinary, which truly lends to the Selfridges experience.”
