Blackpool-based luxury jewellery and watch retailer, Leonard Dews, is set to almost double its retail space with the launch of a new 850 sq ft area – that will be the largest bridal and fine jewellery showroom in the North West of England.
Building works and renovations are already underway at the family-owned and run jewellers, which was founded in 1877, with plans to unveil its new bridal boutique in May 2019.
Leonard Dews’ new showroom will be dedicated to its own fine bridal jewellery and gift collections, with commissions from international award-winning fine jewellery designer Vicki Smith, as well as jewellery from Chopard and Fope.
On top of its investment in the new development, Leonard Dews is set to create new sales consultant roles as the retail space expands.
Michael Hyman, owner and third generation jeweller at Leonard Dews, said: “We’re thrilled that the expansion works to almost double our retail space in Blackpool have begun. We love Blackpool, and our long heritage here, and are delighted that we can bring investment, new jobs and hopefully new customers to the town for an exciting, and exceptional, customer experience.”
Gabrielle McNamara, Leonard Dews’ general manager, added: “The bridal space will be set away from the in-store homes of our iconic watch and jewellery brands, creating an intimate venue for those looking to purchase their engagement rings or bridal jewellery and gifts.
“Our jewellery and watches are of the finest quality and we pride ourselves on our customer service, so our new showroom will be the ultimate finishing touch to what Leonard Dews has to offer to those in Blackpool and beyond.”
The expansion will also incorporate a new customer service department and 550 sq ft of new office space, and the launch of the new showroom will also unveil Leonard Dews’ new branding, which is currently being refreshed by Lancashire creative agency Hotfoot Design.