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De Beers

De Beers is one of the most influential names in the global diamond industry, shaping supply, pricing, and consumer demand through its mining operations and branding initiatives. For UK jewellery professionals, staying informed about De Beers’ activities is crucial to understanding market dynamics and trade opportunities. Jewellery Focus delivers comprehensive coverage of De Beers, including business updates, production reports, ethical sourcing initiatives, marketing campaigns, and their impact on the UK jewellery sector.

  • Mar- 2022 -
    23 March
    EconomyDe Beers unveils ‘advanced’ diamond recovery vessel

    De Beers unveils ‘advanced’ diamond recovery vessel

    The world’s most advanced diamond recovery vessel, the Benguela Gem, has today been officially unveiled in Namibia at an inauguration ceremony attended by President Hage Geingob, Minister of Mines and Energy, Tom Alweendo and De Beers Group CEO, Bruce Cleaver. The vessel will commence operations from next week, well ahead…

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  • 9 March
    RetailersRough diamond sales to reach £494m, De Beers says

    Rough diamond sales to reach £494m, De Beers says

    The De Beers Group has announced the provisional value of rough diamond sales (Global Sightholder Sales and Auctions) has reached $650m (£494m) for the second sales cycle of 2022. De Beers said this represents the expected sales value for the period 21 February to 8 March and remains subject to…

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  • Feb- 2022 -
    2 February
    RetailersDe Beers reveals rough diamond sales of $660m

    De Beers reveals rough diamond sales of $660m

    De Beers Group has announced rough diamond sales (Global Sightholder Sales and Auctions) for the first sales cycle of 2022 reached $660m (£487m). It said that the provisional rough diamond sales figure quoted for Cycle 1 represents the “expected sales value for the period 17 January to 1 February and…

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  • Jan- 2022 -
    20 January
    RetailersDe Beers Group executive vice president to step down

    De Beers Group executive vice president to step down

    De Beers Group has announced that Stephen Lussier, its executive vice president for Brands and Consumer Markets, will step down from his executive responsibilities on 1 April 2022 after serving 37 years with the company.  Lussier will continue to contribute to De Beers as a strategic advisor and will continue…

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  • Dec- 2021 -
    22 December
    RetailersDe Beers rough diamond sales drop to £249.35m

    De Beers rough diamond sales drop to £249.35m

    De Beers Group has announced its provisional rough diamond sales for the tenth cycle of 2021 has fallen year-on-year by 26% from $452m (£339.48m) to $332m (£249.35m). The value of rough diamond sales has also fallen by 24% compared to the group’s ninth cycle sales this year of $438m (£328.97m).…

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  • 14 December
    RetailersDe Beers Group appoints managing director

    De Beers Group appoints managing director

    De Beers Group has announced the appointment of Thembinkosi Moses Madondo as managing director of De Beers Group Managed Operations, effective from 1 January 2022. The appointment follows the announcement that Nompumelelo ‘Mpumi’ Zikalala will leave the business to take up the position of CEO of Anglo American’s Kumba Iron…

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  • Nov- 2021 -
    29 November
    RetailersDe Beers unveils new London flagship store

    De Beers unveils new London flagship store

    De Beers Jewellers has announced it has opened its new flagship store on Old Bond Street, following a concept redesign. The store has two floors and it is set over 250 square meters of space, located next to De Beers’ previous store on Old Bond Street which opened in 2002.…

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  • 24 November
    RetailersDe Beers Group rough diamond sales fall to £321m

    De Beers Group rough diamond sales fall to £321m

    De Beers Group has announced the provisional value of its rough diamond sales for the ninth sales cycle of 2021 has fallen year on year by 6.9% to $430m (£321m) from $462m (£345m). Additionally, the group’s ninth cycle sales also fell by 12.6% compared to its eight cycle sales this…

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  • 16 November
    RetailersYounger consumer attitudes shift towards sustainability, research reveals

    Younger consumer attitudes shift towards sustainability, research reveals

    Consumer attitudes towards products are changing as younger generations value ethics and sustainability assurances, according to new research published by De Beers Group’s latest Diamond Insight ‘Flash’ Report. The report found that while consumers aged 50 and above cited quality factors as being their most important considerations relating to provenance…

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  • 2 November
    RetailersDe Beers unveils new global campaign

    De Beers unveils new global campaign

    De Beers has announced a new global campaign to mark a “new chapter” in the company’s 133 year long history.  The new campaign is centred around the statement ‘I do.’ to “emphasise the importance” of this commitment to “ourselves, to one another and the wider world”.  The campaign features a…

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