De Beers
De Beers is one of the most influential names in the global diamond industry, shaping supply, pricing, and consumer demand through its mining operations and branding initiatives. For UK jewellery professionals, staying informed about De Beersโ activities is crucial to understanding market dynamics and trade opportunities. Jewellery Focus delivers comprehensive coverage of De Beers, including business updates, production reports, ethical sourcing initiatives, marketing campaigns, and their impact on the UK jewellery sector.
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Nov- 2021 -2 NovemberRetailers
De Beers unveils new global campaign
De Beers has announced a new global campaign to mark a โnew chapterโ in the companyโs 133 year long history.ย The new campaign is centred around the statement โI do.โ to โemphasise the importanceโ of this commitment to โourselves, to one another and the wider worldโ.ย The campaign features a…
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Oct- 2021 -27 OctoberRetailers
Sustainability a โtop priorityโ when purchasing diamonds, report finds
Sustainability considerations now rank alongside price and design for global consumers when purchasing diamonds, according to new research by De Beers Group. In the companyโs eighth annual Diamond Insight Report, it takes an in-depth look at the topic of sustainability in the diamond sector, including how sustainability considerations are influencing…
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20 OctoberRetailers
De Beers Group eighth cycle diamond sales reach ยฃ355m
De Beers Group has announced a provisional value of its rough diamond sale of $490m (ยฃ355m) for the period 4 October to 19 October for the eighth sales cycle of 2021. Due to the restrictions on the movement of people and products in various jurisdictions around the globe, the group…
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4 OctoberRetailers
GemFair sells first batch of ethically sourced diamonds
De Beers Group has announced that GemFair, the companyโs programme to help formalise the artisanal and small-scale diamond mining (ASM) sector, has sold its first parcels of ethically sourced, traceable diamonds. A variety of rough diamonds sourced from GemFair-registered ASM sites in Sierra Leone were made available for sale at…
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Sep- 2021 -8 SeptemberRetailers
De Beers Group seventh cycle diamond sales reach ยฃ374m
De Beers Group has announced a provisional value of its rough diamond sale of $515m (ยฃ374m) for the period 23 August to 7 September for the seventh sales cycle of 2021. Due to the existing Covid-19 restrictions, the group has continued to implement a more โflexible approachโ to rough diamond…
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Aug- 2021 -27 AugustInternational
De Beers develops Code of Origin programme
De Beers Group has announced the development of its โCode of Originโ programme to provide assurance of natural and conflict free diamonds. The code will ensure that the diamonds have been discovered in Botswana, Canada, Namibia, or South Africa, and has played a โdirect roleโ in the groupโs โbuilding foreverโ…
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25 AugustRetailers
De Beers partners with National Geographic on conservation project
De Beers has announced a new partnership with the National Geographic to address conservation challenges in Africa and protect the source waters of the Okavango Delta and the lives and livelihoods they support. The five-year commitment, which aims to help protect Africaโs endangered species, will also ensure water and food…
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Jul- 2021 -28 JulyRetailers
De Beers Group sixth cycle diamond sales reach ยฃ367m
De Beers Group has announced a provisional value of its rough diamond sale of $510m (ยฃ367m) for the period 12 July to 27 July For the sixth sales cycle of 2021. Owing to the restrictions on the movement of people and products in various jurisdictions around the globe, the group…
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21 JulyRetailers
De Beers Group forevermark CEO steps down
De Beers Group has announced that Nancy Liu, CEO of the companyโs forevermark division, has decided to step down and leave the business. In her place, Cรฉline Assimon, the current CEO of jewellers, will expand her role to lead both jewellery houses. The change will take effect from 5 September…
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15 JulyRetailers
De Beers Group partners with Diacore on ยฃ29m diamond
De Beers Group has announced a new partnership with Diacore for the purchase of a 39.34 carat blue diamond from Cullinan Diamond Mine for a total price of $40.1m (ยฃ29m), split equally between the companies. This follows a similar partnership in November 2020, in which the group and Diacore purchased…
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