E-Commerce
E-commerce has become a vital channel for the UK jewellery trade, transforming how jewellers, designers, and suppliers reach customers and grow their businesses. From website optimisation and digital marketing to logistics and customer experience, the online marketplace presents both opportunities and challenges. Jewellery Focus provides expert coverage on e-commerce trends, technology innovations, consumer behaviour insights, and strategies to help jewellery professionals succeed in an increasingly digital retail landscape.
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Dec- 2019 -6 DecemberFeatures
Innovative ways to bring people into your jewellery store
Running a jewellery business is no mean feat, not least because the advent of e-commerce means enticing customers into store is becoming an increasingly difficult challenge. Yet despite the popularity of online shopping, when it comes to the luxury jewellery sector a physical presence is still crucial, and valued. According…
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3 DecemberAdvice
Innovative ways to bring people into your jewellery store
Running a jewellery business is no mean feat, not least because the advent of e-commerce means enticing customers into store is becoming an increasingly difficult challenge. Yet despite the popularity of online shopping, when it comes to the luxury jewellery sector a physical presence is still crucial, and valued. According…
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Nov- 2019 -12 NovemberE-Commerce
Theo Fennell launches new website
Fine jewellery and silverware brand, Theo Fennell, has announced the launch of its new e-commerce platform www.theofennell.com. The brand worked alongside Truth Creative, a Manchester-based digital agency, to design and build the new website, which aims to “create a luxurious space for existing and new customers to shop for fine…
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Oct- 2019 -25 OctoberRetailers
Luxury jewellers Laings expands online presence
Luxury jewellers, Laings, have launched a new website, in the run up to the busiest shopping season of the year. The website features some of the top brands from the world of Haute Horlogerie, including Patek Philippe, Rolex, Jaeger-LeCoultre and Cartier. The website allows customers to find out more about…
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11 OctoberE-Commerce
E-Commerce Handbook Case Study: Ruby & Oscar
Give me a brief description of your business Ruby & Oscar was established in 2018. We offer lab created and natural, semi precious stones set within a selection of silver and gold designs. Operating solely online, we are able to pass on excellent savings directly to our customers. What is…
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Sep- 2019 -12 SeptemberAdvice
5 things online jewellery brands can do to improve before peak
The Christmas peak is looming, and for many eCommerce brands that means a whole host of meetings, planning and code freezes, that can understandably mean that many marketers feel their fate is already sealed until the new year when it comes to SEO performance. We’ve been search marketers in retail…
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Aug- 2019 -8 AugustManufacturers
Family-run Newry Jewellers unveils expansion plans
Newry-based Jack Murphy Jewellers has announced it has plans in place to extend into the corner building next door to the already established Hill Street showroom, acquiring an additional 2,760 sq ft of retail and office space. Work has already begun, with hopes to have the expansion completed in time…
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Jul- 2019 -29 JulyDesigners
LushChic announces new BeeAlive collection
Cardiff-based fine jewellery studio LushChic has released its new BeeAlive collection, a selection of gold earrings, bracelets and necklaces which draw from natural inspiration in their aesthetic. Recognising the need to give back to our planet and take responsibility for the environment, the company will donate 10% of all BeeAlive…
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15 JulyAdvice
Why the in-store shopping experience is irreplaceable
There’s no denying that the shopping experience has truly transformed over time. However, it’s also important to appreciate that the in-store shopping experience is irreplaceable to any online alternatives. A change in shopping habits More of us know what we want when we walk into a shop. In fact, 98%…
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11 JulyBrand Profiles
Ecommerce handbook: Atelier VM
Give me a brief description of your business? Atelier VM is an Italian contemporary fine jewellery brand which we, Marta Caffarelli and Viola Naj-Oleari launched back in 1998. The Atelier VM story initially began in NYC where we were creating pieces exclusively for the Barney’s customers. From there, we launched…
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