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Eternity Rings

Eternity rings hold a special place in the jewellery market, symbolising enduring love and often marking significant life events such as anniversaries or milestones. Popular in both traditional and contemporary designs, they present valuable sales opportunities for retailers and manufacturers alike. Jewellery Focus covers trends in eternity ring design, material choices, and gemstone settings, as well as pricing strategies, consumer buying habits, and seasonal marketing opportunities. Our coverage equips trade professionals with the insights needed to meet customer demand, maximise sales potential, and position eternity rings effectively within their collections.

  • Oct- 2024 -
    1 October
    RetailersAstrea launches Eternal and L’Amour collections

    Astrea launches Eternal and L’Amour collections

    Astrea London has announced the launch of two new lab-grown diamond collections, Eternal and L’Amour. The Eternal Collection features different diamond pieces, including tennis bracelets, stud earrings, and eternity rings, designed for everyday style. Meanwhile, the L’Amour range boasts an exclusive offering of engagement rings and men’s jewellery. With their…

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  • Aug- 2023 -
    24 August
    DesignersChupi adds seven rings to its Eternity collection

    Chupi adds seven rings to its Eternity collection

    Chupi has announced the addition of seven new rings to its existing Eternity Rings collection. One of the new additions is the Stars in the Sky collection as the diamonds are set like stars in the sky. The diamonds are set interspersed with tiny gold dots on a polished gold…

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  • Jul- 2023 -
    5 July
    E-CommerceJust Diamonds expands into jewellery with new website launch

    Just Diamonds expands into jewellery with new website launch

    Birmingham-based diamonds and gemstone supplier Just Diamonds is expanding into finished jewellery coinciding with the launch of its new website www.justdiamondsplus.com. In response to demand from its retail customers, Just Diamonds said it is now offering the trade eternity rings, wedding bands, tennis bracelets, earrings, rings and pendants at very…

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  • 3 July
    RetailersBradley’s Jewellers unveils new custom diamond cut

    Bradley’s Jewellers unveils new custom diamond cut

    Independent jewellery retailer, Bradley’s Jewellers York, has partnered with New York-based WD Lab Grown Diamonds to create a unique diamond cut for its best-selling York Rose Collection. The custom-created York Rose-cut, designed by Bradley’s Jewellers founder, Kay Bradley, features an internal facet pattern inspired by the heraldic White Rose of…

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  • Apr- 2023 -
    5 April
    RetailersRecarlo launches Anniversary More collection

    Recarlo launches Anniversary More collection

    Recarlo has launched its new Anniversary More collection The Anniversary More collection features 16 variations on the eternity ring with real diamonds that may be worn and stacked freely. The ring designs in the collection incorporate white and yellow gold contrasts, round, taper, and baguette diamonds, and simple lines and…

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  • Dec- 2022 -
    16 December
    RetailersGoldsmiths upgrades Solihull showroom

    Goldsmiths upgrades Solihull showroom

    Goldsmiths has relocated its Solihull showroom to a new larger location in the Touchwood shopping centre. Goldsmiths’ Solihull features a whole new interior design, and includes Goldsmiths diamond jewellery offering alongside engagement, wedding, and eternity rings, and a large new hospitality area plus a repairs and service lounge. Craig Bolton,…

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  • Oct- 2022 -
    19 October
    DesignersMappin & Webb introduces latest Luxury Collection

    Mappin & Webb introduces latest Luxury Collection

    Mappin and Webb has introduced the second chapter of its ‘Luxury Jewellery Collection,’ a specially curated range of unique jewellery showcasing the most precious stones with the greatest carat weight and intricate designs to date. It is the second instalment of the collection, which houses over 160 pieces. It features…

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  • Dec- 2021 -
    7 December
    RetailersGoldsmiths unveils new showroom in Leeds

    Goldsmiths unveils new showroom in Leeds

    Goldsmiths has announced the opening of its latest showroom concept at the White Rose Shopping Centre in Leeds. The new showroom comprises a new interior concept, as well as a line-up of luxury timepieces and fine-jewellery brands, including Roberto Coin, Kiki McDonough, Gucci and Jenny Packham, along with an exclusive…

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  • 6 December
    RetailersGoldsmiths reopens newly renovated Leicester showroom

    Goldsmiths reopens newly renovated Leicester showroom

    Goldsmiths has opened its doors in Highcross, Leicester, to reveal a dynamic new design and shopping experience. The new expanded showroom boasts a fresh interior concept, as well as a line-up of timepieces and fine-jewellery brands. The showroom also features Goldsmiths’ own exclusive brightest diamond featuring its own proprietary stone…

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  • Nov- 2021 -
    29 November
    RetailersGoldsmiths unveils newly designed Lincoln showroom

    Goldsmiths unveils newly designed Lincoln showroom

    Goldsmiths has unveiled its newly redesigned Lincoln showroom after it underwent an “extensive” refurbishment. The Lincoln showroom follows the recent openings in Braehead, Brighton, Canterbury, and Reading. The showroom features a new interior design concept and a showcase of luxury timepieces alongside fine jewellery brands. It also features Goldsmiths’ own…

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