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Just Diamonds expands into jewellery with new website launch

Inventory items from Just Diamonds can be sold on a ‘private label’ basis on retailers’ sites and all items are stamped with a UK hallmark

Birmingham-based diamonds and gemstone supplier Just Diamonds is expanding into finished jewellery coinciding with the launch of its new website www.justdiamondsplus.com.

In response to demand from its retail customers, Just Diamonds said it is now offering the trade eternity rings, wedding bands, tennis bracelets, earrings, rings and pendants at very competitive prices due to its close ties with overseas factories.

Its new website offers a wide range of jewellery allowing retailers to choose from platinum and 9- and 18- carat gold.

It also offers the option to decide between purchasing lab-grown diamonds and higher/lower natural graded diamonds.

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Additionally, it offers a bespoke service to retailers who can specify their detailed requirements via the website, upload images and submit orders which will be fulfilled by skilled artisans working for factories overseas.

Inventory items from Just Diamonds can be sold on a “private label” basis on retailers’ sites and all items are stamped with a UK hallmark.

Dinesh Parekh, director of Just Diamonds, said: “Just Diamonds offers extraordinary value for money jewellery, diamonds and gemstones. This will allow its retail customers to achieve extra margins.

“We are seeing a strong demand especially for eternity rings and wedding bands, with a flourishing bespoke business segment that caters to the precise requirements of retail customers in a very quick turnaround time for orders within four weeks. Value for money is our key message.We keep our prices down because of our low overheads and our unique links to factories overseas.”

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