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Expansion

Expansion in the jewellery trade signifies strategic growth—whether through entering new geographic markets, launching additional retail outlets (including concessions and pop-ups), diversifying product lines, or broadening online presence. Such developments reflect consumer confidence, brand ambition, and supply-chain agility. Jewellery Focus delivers in-depth, trade-focused coverage of expansion activity across the UK market, spotlighting growth strategies from fledgling designers, established retailers, and manufacturers. We report on site selections, financing approaches, digital vs. physical channel decisions, logistical scaling, and performance measurement. Our analysis supports jewellers, brand teams, distributors, financiers, and suppliers in evaluating risks and opportunities tied to growth initiatives and in executing sustainable, profitable expansion plans.

  • Jan- 2024 -
    18 January
    RetailersBeaverbrooks unveils refurbished Leeds store

    Beaverbrooks unveils refurbished Leeds store

    Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, has unveiled its refurbished Leeds store located on Commercial Street in addition to its newly expanded Tag Heuer boutique, following a £1.5m investment. The 1,300 sq. ft. Beaverbrooks store, which is the retailer’s first store to be set across two floors, features…

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  • 16 January
    RetailersBeaverbrooks’ luxury brand Loupe opens second store

    Beaverbrooks’ luxury brand Loupe opens second store

    Beaverbrooks’ fine jewellery and watch brand Loupe has launched its second boutique in Croydon London, which opened on Friday 12 January 2024. Loupe is a thoughtfully curated concept by Beaverbrooks, the 105-year-old family-owned jewellers with 87 stores nationwide. A project over five years in the making, with a total investment…

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  • 2 January
    RetailersLaings turnover hits £63m amid retail and workshop investment

    Laings turnover hits £63m amid retail and workshop investment

    Laings’ has a reported a 5% increase in turnover to £63.3m for the year ended 31 May 2023. Furthermore, the retailer posted a profit before tax of £3.7m for the period which it stated will be reinvested back into the business. The positive financials come following a programme of investment…

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  • Dec- 2023 -
    19 December
    RetailersGoldsmiths expands Gateshead showroom

    Goldsmiths expands Gateshead showroom

    Goldsmiths has announced that it has expanded its Metrocentre showroom in Gateshead. Goldsmiths Metrocentre is located in the lower Green Mall and features a wraparound frontage with two entrances. The showroom is home to jewellery from Goldsmiths own diamond collections as well as a large back wall dedicated to branded…

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  • 7 December
    RetailersGoldsmiths relocates Trafford Centre showroom

    Goldsmiths relocates Trafford Centre showroom

    Goldsmiths has announced that it has relocated its showroom in the Trafford Centre to a larger space on the ground floor of the shopping mall. The showroom has undertaken an extensive expansion and refurbishment with a dedicated entrance for the new Rolex room. The showroom boasts the largest Rolex room…

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  • Nov- 2023 -
    29 November
    RetailersGoldsmiths reopens Birmingham showroom

    Goldsmiths reopens Birmingham showroom

    Goldsmiths has announced the relaunch of its showroom in the Bullring and Grand Central in Birmingham. The showroom now spans two floors with a dual sided-corner showroom and elegant glass wrap around frontage. The showroom has dedicated branded towers all on the ground floor for FOPE, Messika, Roberto Coin, Mappin…

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  • 28 November
    NewsBeaverbrooks opens new store and watch boutique

    Beaverbrooks opens new store and watch boutique

    Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, has made its biggest investment of the year with a relocated Newcastle store and the introduction of a luxury watch boutique. Following investment of £1.4m, the retailer unveiled its refitted, upscaled new store location on Hotspur Way in Eldon Square Shopping Centre…

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  • Oct- 2023 -
    9 October
    RetailersLaings appoints Serena Gough to its board

    Laings appoints Serena Gough to its board

    Luxury family-owned jewellers Laings has promoted Serena Gough to its UK board. Gough has been a part of the Scottish headquartered business since 2019 and heads up Laings Services and Laings Bespoke departments spanning each of the six showrooms located across the UK. Laings said that the move comes as…

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  • 4 October
    RetailersD. Louise secures funding from former Gymshark CEO

    D. Louise secures funding from former Gymshark CEO

    London-based jewellery brand D. Louise has secured an investment from former CEO and executive chair of Gymshark, Steve Hewitt – who is joining the business as investment director. Founded in 2021 D. Louise seeks to redefine the jewellery industry by “creating high-quality, aesthetic jewellery at affordable prices”. D. Louise’s funding…

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  • 3 October
    RetailersGoldsmiths opens double-storey Liverpool showroom

    Goldsmiths opens double-storey Liverpool showroom

    Luxury jeweller Goldsmiths has announced the opening of a new double-storey showroom in Liverpool. Situated at Liverpool One, on Paradise Street, the showroom has undertaken an extensive expansion and refurbishment. The new store features a dedicated entrance for the new Rolex area which has been designed with premium materials such…

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