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Expansion

Expansion in the jewellery trade signifies strategic growth—whether through entering new geographic markets, launching additional retail outlets (including concessions and pop-ups), diversifying product lines, or broadening online presence. Such developments reflect consumer confidence, brand ambition, and supply-chain agility. Jewellery Focus delivers in-depth, trade-focused coverage of expansion activity across the UK market, spotlighting growth strategies from fledgling designers, established retailers, and manufacturers. We report on site selections, financing approaches, digital vs. physical channel decisions, logistical scaling, and performance measurement. Our analysis supports jewellers, brand teams, distributors, financiers, and suppliers in evaluating risks and opportunities tied to growth initiatives and in executing sustainable, profitable expansion plans.

  • Nov- 2023 -
    28 November
    NewsBeaverbrooks opens new store and watch boutique

    Beaverbrooks opens new store and watch boutique

    Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, has made its biggest investment of the year with a relocated Newcastle store and the introduction of a luxury watch boutique. Following investment of £1.4m, the retailer unveiled its refitted, upscaled new store location on Hotspur Way in Eldon Square Shopping Centre…

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  • Oct- 2023 -
    9 October
    RetailersLaings appoints Serena Gough to its board

    Laings appoints Serena Gough to its board

    Luxury family-owned jewellers Laings has promoted Serena Gough to its UK board. Gough has been a part of the Scottish headquartered business since 2019 and heads up Laings Services and Laings Bespoke departments spanning each of the six showrooms located across the UK. Laings said that the move comes as…

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  • 4 October
    RetailersD. Louise secures funding from former Gymshark CEO

    D. Louise secures funding from former Gymshark CEO

    London-based jewellery brand D. Louise has secured an investment from former CEO and executive chair of Gymshark, Steve Hewitt – who is joining the business as investment director. Founded in 2021 D. Louise seeks to redefine the jewellery industry by “creating high-quality, aesthetic jewellery at affordable prices”. D. Louise’s funding…

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  • 3 October
    RetailersGoldsmiths opens double-storey Liverpool showroom

    Goldsmiths opens double-storey Liverpool showroom

    Luxury jeweller Goldsmiths has announced the opening of a new double-storey showroom in Liverpool. Situated at Liverpool One, on Paradise Street, the showroom has undertaken an extensive expansion and refurbishment. The new store features a dedicated entrance for the new Rolex area which has been designed with premium materials such…

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  • Sep- 2023 -
    29 September
    E-CommerceEbay UK launches Authentication Guarantee for fine jewellery

    Ebay UK launches Authentication Guarantee for fine jewellery

    Ebay UK has announced the expansion of its Authenticity Guarantee programme to fine jewellery, as customer demand for luxury items continues to gain momentum with double-digit growth. New and pre-loved fine jewellery sold for £500 and over will soon be eligible to be independently verified in collaboration with GIA, the…

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  • 18 September
    RetailersBeaverbrooks reports ‘record’ turnover of £225m

    Beaverbrooks reports ‘record’ turnover of £225m

    National family-owned jewellery, diamond and watch retailer, Beaverbrooks, has announced “record” turnover of £225m in its latest accounts (March 2022 to February 2023), an increase of 11.4% on the previous year. Its operating profit also amounted to £25.7m. Beaverbrooks said that despite the effects of the cost-of-living crisis and uncertain…

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  • 13 September
    RetailersSwarovski Created Diamonds collection launches globally

    Swarovski Created Diamonds collection launches globally

    The Swarovski Created Diamonds collection is expanding globally to China, Italy, Korea, Japan, UK, Australia, France, Germany, Austria, and the UAE, after its debut launch in the USA and Canada. Swarovski Created Diamonds are 100% identical to mined diamonds – the only difference is how they originate. They are made…

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  • 1 September
    DesignersQueensmith to open new design and innovation centre

    Queensmith to open new design and innovation centre

    Queensmith has announced that it is set to open a new design and innovation centre in Hatton Garden. Located opposite Queensmith’s Greville Street store, the workshop will reside in a newly refurbished building cornering the entrance to Bleeding Heart Yard. Due to open towards the end of 2023, the workshop…

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  • Aug- 2023 -
    25 August
    RetailersPandora unveils new store on Oxford Street

    Pandora unveils new store on Oxford Street

    Pandora has unveiled its new store on London’s Oxford Street making it the jewellery retailer’s third and biggest store along the high street. Located opposite Tottenham Court Station’s Elizabeth Line entrance, the new store’s design is inspired by the city of London with a Pandora-infused twist. The “spacious” layout and…

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  • 23 August
    DesignersThe Diamond Lab secures 450k funding and appoints new chairman

    The Diamond Lab secures 450k funding and appoints new chairman

    London-based jewellery business The Diamond Lab, founded by Jamie Amelia Patel, has secured a £450,000 Series A funding in its first round of private financing led by investor James Shulman. Additionally, David Duncan-Smith, former managing director of Prada UK and Louis Vuitton UK will be joining the brand as its…

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