Pure London

Pure London is one of the UK’s leading fashion and jewellery trade shows, bringing together designers, brands, and buyers to showcase seasonal collections and trends. This coverage explores Pure London’s jewellery exhibitors, market insights, and industry collaborations, highlighting its role as a key platform for retail innovation and sourcing. Jewellery Focus reports on event highlights, business opportunities, and emerging design trends shaping the UK’s fashion and jewellery sectors.

Mar- 2022 -

22 March

Appointments

Jaskeet Briah

Pure London appoints head of jewellery to support growth

Pure London, the UK’s trade fashion buying event, has announced the appointment of Andrew Martyniuk as Head of Jewellery to support the growth of its newly created Pure Jewel space. Martyniuk has years of experience in the jewellery industry and he will be a “key driver” in developing the jewellery…
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Feb- 2022 -

14 February

Events

Jaskeet Briah

Pure London confirms return this summer

Pure London has announced the next edition of its buying event will be between 17-19 July 2022 at the Olympia London, which will also see the launch of Pure Jewel, an exclusive area for fine and precious jewellery. Curated by Pure London event director Gloria Sandrucci, Pure Jewel will showcase…
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Dec- 2017 -

19 December

Designers

Lewis Catchpole

Pure London launches ‘Accessories Concept’

Fashion buying event Pure London has announced the launch of ‘Accessories Concept’ at the AW18 show. The new area aims to help emerging accessory brands keen to enter the UK market, including contemporary Italian jewellery designer Laura Visentin and Binkevich Jewellery. The Accessories Concept area will support brand new talent…
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Jun- 2017 -

19 June

Designers

Shekina Tuahene

Anchor and Crew release Custom concept for summer

British accessories label Anchor and Crew has come out with a new Custom concept range for the summer. The range features customisable bracelets which can be altered on a day to day basis. It claims to be an “industry first” as the concept allows the quick change of any bracelet…
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