British accessories label Anchor and Crew has come out with a new Custom concept range for the summer.
The range features customisable bracelets which can be altered on a day to day basis. It claims to be an “industry first” as the concept allows the quick change of any bracelet material or colour to be as multi-layered or minimalist as they like.
The unisex / men’s accessories brand will be exhibiting at Pure London for the first time from 23-25 July are also featuring at the International Jewellery Show from 3-5 September.
Chris Warner, director of Anchor and Crew said: “Growth has been strong, but of course, planned.
“Being selectively promoted to the curated ‘Designer Brands’ section of the illustrious International Jewellery Show to be featured alongside Astley Clarke, Dower & Hall, Fei Liu and various others is reflective of the future that lies ahead of the unisex / men’s brand.”