Signet

Signet Jewelers, one of the world’s largest jewellery retailers, operates major UK brands including H. Samuel and Ernest Jones, making it a key player in the British jewellery trade. Its scale, strategic decisions, and financial performance have significant implications for suppliers, competitors, and the wider industry.

Jewellery Focus provides in-depth coverage of Signet’s UK operations, including store developments, leadership changes, market strategies, and financial results. Our reporting helps jewellery professionals understand how Signet’s activities influence retail trends, supply chain relationships, and consumer expectations across the sector.

Jul- 2021 -

21 July

Manufacturers

Harry Deacon

Deakin & Francis announces SMO gold partnership

Deakin and Francis, the family-owned jewellery firm, has announced a partnership with Single Mine Origin (SMO) to provide its customers with responsibly sourced gold. Through the partnership, all Deakin and Francis’ manufactured signet rings will be crafted with SMO certified gold. SMO gold was launched in 2018 through a joint…
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20 July

Retailers

Harry Deacon

Signet joins Paradigm for Parity coalition to advance gender equality

Global diamond retailer Signet Jewelers has announced its commitment to the Paradigm for Parity coalition in a bid to advance gender parity in corporate leadership. The movement intends to achieve full gender equality in corporate leadership by 2030 via a five-point action plan. Included in the plan are efforts to…
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Jun- 2021 -

11 June

Retailers

Harry Deacon

Signet Q1 revenues spike 98.2% to £1.2bn

Signet Jewelers, the diamond jewellery retailer, saw its revenue spike 98.2% year-on-year to $1.69bn (£1.19bn) for the 13 weeks ended 1 May 2021 (FY22). The group’s sales also outperformed its pre-pandemic levels, climbing over $250m (£177m) from $1.43bn (£1bn) in Q1 FY20. Moreover, the group swung to a $168m operating…
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May- 2021 -

10 May

Product Launches

Harry Deacon

Tiffany and Co launches debut male engagement ring

Tiffany and Co has revealed the launch of its debut men’s engagement ring, The Charles Tiffany Setting. Featuring a “bold solitaire diamond”, the ring is named after the group’s founder Charles Lewis Tiffany, who in 1886 created the women’s solitaire diamond engagement ring. The ring will be available in emerald-cut…
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7 May

Trade Organisations

Harry Deacon

RJC reveals board member election results

The Responsible Jewellery Council (RJC) has named a raft of new appointments to its board and committees at the organisation’s recent annual general meeting (AGM). Each elected director has been appointed to represent a respective forum in the jewellery and watch supply chain. David Bouffard, of Signet Jewelers, and Peter…
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Apr- 2021 -

8 April

Retailers

Harry Deacon

Signet acquires subscription platform Rocksbox

Diamond retailer Signet Jewelers has announced the acquisition of Rocksbox, a jewellery rental subscription platform for an undisclosed sum. Driven by the group’s “inspiring brilliance” strategy, the deal will provide Signet with a foothold and accelerated growth in the growing online service. Founded in 2012, Rocksbox allows subscribers to rent…
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Mar- 2021 -

18 March

Retailers

Hemma Visavadia

Signet Jewelers operating income drops £116m

Signet Jewelers has announced that its total operating income for the fiscal year 2020 dropped to $156.4m (£112m) from $318.3m (£228m) as a result of continuous trading disruptions from the Covid-19 pandemic. The group which operates brands such as H. Samuel and Ernest Jones, saw its total sales for the…
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Jan- 2021 -

14 January

Retailers

Heather Sandlin

Signet welcomes ‘strong’ holiday trading

Signet Jewelers has reported a period of strong trading over the holiday season, with total sales reaching $1.8bn (£1.3bn), flat to last year, in the nine weeks ended 2 January 2021. In the same period, same store sales improved 5.6% year over year. Meanwhile, e-commerce sales soared by 60.8% against…
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Dec- 2020 -

10 December

Designers

Patrick O'Donnell

Maya Gemstones launches new ZigZag collection

Maya Gemstones, known for its triangular gemstones, has launched a “sentimental” collection commemorating 2020. The new collection, named ZigZag, is meant to represent the “twists and turns” of the past year, with each piece engraved with the words “This Too Shall Pass”. The collection includes statement pendants, rings and earrings,…
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Oct- 2020 -

2 October

Trade Organisations

Heather Sandlin

Demand for yellow gold jewellery ‘resilient’, says NAJ

UK retailers are seeing growing demand for yellow gold jewellery, according to the NAJ’s retail ambassador Helen Dimmick. According to the association, gold prices since the start of lockdown have “driven sentiment that the yellow metal has lasting value and pushed customers increasingly to seek repairs and remodelling of their…
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