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Signet

Signet Jewelers, one of the world’s largest jewellery retailers, operates major UK brands including H. Samuel and Ernest Jones, making it a key player in the British jewellery trade. Its scale, strategic decisions, and financial performance have significant implications for suppliers, competitors, and the wider industry.

Jewellery Focus provides in-depth coverage of Signet’s UK operations, including store developments, leadership changes, market strategies, and financial results. Our reporting helps jewellery professionals understand how Signet’s activities influence retail trends, supply chain relationships, and consumer expectations across the sector.

  • Jan- 2021 -
    14 January
    RetailersSignet welcomes ‘strong’ holiday trading

    Signet welcomes ‘strong’ holiday trading

    Signet Jewelers has reported a period of strong trading over the holiday season, with total sales reaching $1.8bn (£1.3bn), flat to last year, in the nine weeks ended 2 January 2021.  In the same period, same store sales improved 5.6% year over year. Meanwhile, e-commerce sales soared by 60.8% against…

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  • Dec- 2020 -
    10 December
    DesignersMaya Gemstones launches new ZigZag collection

    Maya Gemstones launches new ZigZag collection

    Maya Gemstones, known for its triangular gemstones, has launched a “sentimental” collection commemorating 2020. The new collection, named ZigZag, is meant to represent the “twists and turns” of the past year, with each piece engraved with the words “This Too Shall Pass”. The collection includes statement pendants, rings and earrings,…

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  • Oct- 2020 -
    2 October
    Trade OrganisationsDemand for yellow gold jewellery ‘resilient’, says NAJ

    Demand for yellow gold jewellery ‘resilient’, says NAJ

    UK retailers are seeing growing demand for yellow gold jewellery, according to the NAJ’s retail ambassador Helen Dimmick. According to the association, gold prices since the start of lockdown have “driven sentiment that the yellow metal has lasting value and pushed customers increasingly to seek repairs and remodelling of their…

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  • Sep- 2020 -
    4 September
    RetailersSignet Jewellers swings to loss in Q2

    Signet Jewellers swings to loss in Q2

    Signet Jewellers, the parent company of H.Samuel and Ernest Jones, swung to a loss of $81.7m (£62m) in its second quarter of trading, down from a loss of $36.1 (£27.4m) the year before.  Total sales also fell by 34.9% to $888m (£623m) in the quarter ended August 1, 2020. Meanwhile,…

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  • Jun- 2020 -
    10 June
    CoronavirusSignet to close 80 UK stores permanently

    Signet to close 80 UK stores permanently

    Signet Jewelers has announced that it will not reopen 80 of its UK stores, in an effort to emerge “stronger and more efficient” following the Covid-19 crisis.  As part of its decision to accelerate its ‘Path to Brilliance’ programme Signet, which has 3,200 stores worldwide, has revealed initially 150 of…

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  • Jan- 2020 -
    17 January
    InternationalSignet Jewellers performance ‘falls short’ over Christmas

    Signet Jewellers performance ‘falls short’ over Christmas

    Signet Jewellers, the parent company of H. Samuel and Ernest Jones, has reported a dip in like-for-like sales over the Christmas period. Its UK division saw like-for-like sales slide by 3.1%, which reflected a “difficult operating environment in the UK”.  Whilst e-commerce sales grew by 15.8%, brick and mortar sales…

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  • Nov- 2019 -
    25 November
    CelebritiesSerena Williams launches jewellery collection

    Serena Williams launches jewellery collection

    Tennis champion Serena Williams has announced the launch of her first ever jewellery collection. The collection will feature pieces designed by Williams, who collaborated with diamond manufacturer K.P. Sanghvi. Ethically-sourced diamonds and 14k gold are used in the designs. The 70-piece collection features necklaces, bracelets, earrings and rings, and prices…

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  • Oct- 2019 -
    3 October
    Manufacturer FilesManufacturer Files: Masonic Jewellery.co.uk

    Manufacturer Files: Masonic Jewellery.co.uk

    Masonic Jewellery.co.uk has been passed through several different hands over the past 100 years, under different owners and even different names, but the tooling and the knowledge has remained consistent over the course of a century,” says Mike Jeffreys, owner and director of the manufacturer which provides authentic Freemason/masonic jewellery…

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  • Sep- 2019 -
    27 September
    DesignersRenné Jewellery launches first ever men’s collection

    Renné Jewellery launches first ever men’s collection

    Mother and daughter design duo Helen and Annie Rennison, have today announced the launch of the first men’s collection for Renné Jewellery. The collection comprises rings, bracelets, chains and charms, all made from sterling silver, 18ct gold and a variety of vibrant semi-precious stones. According to the brand, the launch…

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  • Jun- 2019 -
    7 June
    RetailersSignet sees Q1 sales fall

    Signet sees Q1 sales fall

    Signet Jewelers, the parent company of UK retailer H Samuel and Ernest jones, has seen total sales and same stores fall during the first quarter of the year. For the 13 weeks ending 4 May 2019 Signet posted revenues of £1.43bn (£1.12bn) down 3.3% from the previous year while same…

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