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Vermeil

Vermeil—gold vermeil specifically—offers an exceptional balance of luxury appearance and accessible price point, making it a key material in the UK jewellery market. Featuring a thick gold plating over sterling silver, vermeil appeals to consumers seeking premium finishes without premium pricing, and it empowers jewellers to offer trend-driven, high-margin items. Jewellery Focus explores the vermeil category across its full value chain: materials sourcing, plating innovations, care and compliance standards, design trends, retail positioning, and brand adoption. Our reporting equips designers, independent retailers, chains, and suppliers with insights to optimise product ranges, drive sales and maintain quality in this popular segment.

  • Oct- 2024 -
    1 October
    DesignersMonica Vinader unveils latest Amy Powney collab

    Monica Vinader unveils latest Amy Powney collab

    Monica Vinader has announced that it has launched a new collaboration with Amy Powney after the success of previous collaborations. The new collaboration includes the brand’s first ever garment alongside cufflinks, a necklace, a ring, a bracelet and earrings. All the pieces are crafted in 100% recycled gold vermeil and…

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  • Sep- 2024 -
    26 September
    DesignersNew brand Annabel B debuts with ‘wearable art’ collection

    New brand Annabel B debuts with ‘wearable art’ collection

    New British jewellery brand Annabel B has launched with ‘wearable art’ handmade pieces. Founder and creative director Annabel Bartfeld has launched the brand with pieces that are often intended to be worn in non-traditional places. For example sterling silver bangles that bridge the hand or sit above the elbow to…

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  • Aug- 2024 -
    6 August
    DesignersLiz Crow London unveils the Resilient Collection

    Liz Crow London unveils the Resilient Collection

    Liz Crow London has announced the launch of the Resilient Collection inspired by the Eastern wisdom of the Tao. With 16 pieces in total, the collection offers 3 hoops, 3 statement earrings, a pair of studs, 2 small everyday rings, 2 statement rings, a statement necklace, 2 daytime necklaces, and…

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  • 5 August
    RetailersMonica Vinader launches first fully traceable aquamarine collection

    Monica Vinader launches first fully traceable aquamarine collection

    Demi-fine jewellery brand Monica Vinader has announced the launch of its first fully traceable aquamarine collection, Odyssey, in partnership with Zimbaqua, Africa’s first gemstone mine managed and mined by a women only team, located in Karoi, Zimbabwe. The Odyssey collection is crafted with bold cuts of faceted aquamarine set in…

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  • May- 2024 -
    23 May
    DesignersSaint Davis to launch first collection

    Saint Davis to launch first collection

    New brand Saint Davis has announced that it will launch its inaugural collection on 26 May. The debut collection is titled “Floral Home” takes inspiration from the natural world. It comprises seven unisex designs including rings, pendants, and earrings with pieces ranging from £175 – £1,050. The collection celebrates flowers…

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  • Apr- 2024 -
    10 April
    RetailersAuree launches online with John Lewis

    Auree launches online with John Lewis

    British contemporary jewellery brand Auree has launched online in partnership with John Lewis.  Coinciding with the start of the Spring/Summer season, a curated edit is now available within the store’s jewellery section, including necklaces, bracelets, rings and earrings priced from £35. The launch marks the continuation of a wholesale expansion…

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  • Dec- 2023 -
    8 December
    RetailersSeol and Gold launches its first Men’s Collection

    Seol and Gold launches its first Men’s Collection

    Seol and Gold has unveiled its first-ever Men’s Collection The new collection features a mix of chunky chains, single hoops, classic chains and bracelets as well as signet rings and necklaces. The new collection also includes Seol + Gold classics in extended sizing, styled for men. The pieces in the…

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  • Nov- 2023 -
    7 November
    DesignersConsidered Jewellery launches debut ‘Created in the UK’ collection

    Considered Jewellery launches debut ‘Created in the UK’ collection

    Considered Jewellery, a new online jewellery brand, has announced the launch of its debut signature collection. The premium range of responsibly produced jewellery is made from recycled sterling silver with Fairmined gold vermeil and has been created entirely in the UK. The debut range has been produced in Hatton Garden…

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  • Oct- 2023 -
    3 October
    RetailersSeol and Gold launches new Modern Heirlooms collection

    Seol and Gold launches new Modern Heirlooms collection

    Seol and Gold has launched its new Modern Heirlooms collection, exclusively online and in-store. The new collection is inspired by the vintage treasure chests and the classics. It features 46 pieces and includes ear stacks, statement layered chains and interchanging charms. All pieces in the range are crafted from either…

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  • Sep- 2023 -
    6 September
    RetailersArvino launches new Fall Collection

    Arvino launches new Fall Collection

    Arvino has unveiled its Fall Collection, inspired by autumn and features hues of red, green, and gold. The new range includes forty new jewels,blending three distinct colours into a “versatile” collection. The Fall Collection’s Coral Beaded range features a coral stone charm chain necklace, earrings and bracelet. Additionally, the modern…

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