Citizen has revealed its new brand ambassador for the UK, multi-award winning opera star Katherine Jenkins.The ‘classical crossover’ artist joins a team of female Citizen brand ambassadors including US singer-songwriter Kelly Clarkson and professional women’s tennis player Victoria Azarenka.
Jenkins’ signing comes at a key time for the brand, coinciding with the new launch of the ladies’ autumn/winter 2014 Citizen L Collection. Mark Robinson, managing director of Citizen Watch UK said: “We are thrilled to appoint Katherine Jenkins as our new UK brand ambassador.
“Her unrivalled musical achievements, sense of elegance and style make her the perfect fit for the Citizen brand as we launch the new contemporary Citizen L Collection in Q3 and strive to further elevate brand awareness amongst our female consumers.”
Broadcast and print advertising featuring Katherine Jenkins in her new role will debut in autumn/winter 2014.