Raymond Weil named official London Music Awards partner

Luxury Swiss watchmaker Raymond Weil is to join forces with the Mayor of London’s Fund for Young Musicians after being announced as title partner for the inaugural London Music Awards. The London Music Award, hosted by Boris Johnson, will take place at the Roundhouse on Wednesday 11 June and will celebrate the capital’s musical talent. The event is designed to recognise the achievements of London’s aspiring young musicians, its rising stars and legendary performers. Amongst those set to perform on the night are Soul II Soul, Jermain Jackman (winner of The Voice UK 2014), BRIT School musician Natalie Shay, singer-song writer Kimberley Anne and pop star in the ascendant Laura Bettinson a.k.a. Femme. Compere for the event, Classic FM’s DJ Margherita Taylor, will have the responsibility of ensuring the show proceedings run to time and will be joined by Channel 4 news legend Jon Snow. The London Music Awards is an important fundraiser for the Mayor’s Music Fund – a charity which nurtures and develops the potential of children with significant musical ability but limited finances, from across London’s 32 boroughs. In two years the charity has awarded grants worth £1.3m to over 14,000 young musicians. Boris Johnson, Mayor of London, said: “The Mayor’s Music Fund is doing a fantastic job helping to nurture the potential of talented young musicians, who might not otherwise be able to develop their skills. As well as being a fundraiser, The London Awards are an opportunity to celebrate the talent that has helped ensure London’s status as the music capital of the world.” Elie Bernheim, global CEO at Raymond Weil, said: “We are thrilled to play such an integral role in the London Music Awards given our association with the music industry at all levels, and especially to be able to continue to find new talent. “The London Music Awards offer [us] a significant opportunity to help the Mayor’s Music Fund to raise much-needed financial support for the thousands of young children in their journey to become the next generation of trained and skilled musicians, who will maintain London’s status as the musical capital of the world for years to come.”