Swag Jeweller buys Burrells of Tunbridge Wells

Swag Jeweller has announced the acquisition of fine jewellery and watch retailer, Burrells of Tunbridge Wells. 

Situated in Royal Victoria Place, Burrells is the culmination of Richard Burrells 50-year career in the industry, which saw him progress from an apprenticeship in Hatton Garden to opening a chain of his own independent shops.

Edward Ferris, managing director of Swag Jeweller, said: “We’d always admired Richard’s business; having our own experience of what it’s like to be a family-run jeweller, we’re very aware of just how much love and hard work goes into it.

“When Richard revealed that he was ready to hand over the reins, I was determined to be first in the queue.”

Burrell said: “I can’t think of anyone to whom I’d rather sell. Family-run businesses should be cherished and preserved, and Swag are well-placed to understand how ours runs. I’m looking forward to watching the shop flourish with the new owners – and to enjoying my well-earned retirement.”