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£12,000 diamond launched into space remains unclaimed

77 Diamonds, the diamond retailer that launched a £12,000 diamond into the sky earlier this month, say the diamond is still unclaimed. 

The diamond which was launched in a secret suburban location is free to keep for the person who finds it.

The diamond, mounted on a steel rod frame attached to a helium bloom, rose above the earth until the atmospheric pressure at the edge of space caused the balloon to pop. It was in the air for 150 minutes, and travelled around 60 miles.

Using top of the range technology, 77 Diamonds has been tracking where the balloon was destined to land via GPS. The company has revealed that the diamond has landed within a 5 mile radius of the village Lea, Gainsborough.

The stunt is to promote the jewellery retailer’s interactive universe, Diamonds in the Sky,  which invites users to populate a virtual night sky with thousands of stars – each one unique, and named after someone or something special.

Tobias Kormind, co-founder of 77 diamonds, said: “We are very excited about the launch. What better way to raise awareness of our virtual universe than by actually making it a reality and putting a diamond in the sky for the first time ever.

“77 Diamonds has a long history of helping people to find the perfect diamond for an extra-special event in their lives. With Diamonds in the Sky, we wanted to explore the parallels between diamonds and stars in an imaginative and engaging way.”

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